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About the Role

Sitetracker is seeking a Senior Product Marketing Manager to scale the go-to-market strategy for Scout, their Agentic AI solution. This role requires a blend of technical and commercial expertise to translate complex AI capabilities into clear customer value, support sales, and drive adoption.

Responsibilities

Support Sales teams on active opportunities for AI, technical SaaS, or similarly complex technology.
Translate technical capabilities into clear business value and support objection handling.
Communicate with executive-level stakeholders and help sellers navigate complex customer conversations.
Create a repeatable sales motion around an emerging or rapidly evolving product.
Utilize insights from active deals to improve messaging, enablement, and GTM strategy.
Understand the AI technology stack and communicate technical concepts to both technical and business audiences.
Develop messaging, positioning, and value propositions for technical products.
Partner with Product to bring new products or capabilities to market and enable Sales.
Shape the market narrative for a new or emerging technology category.
Evolve positioning rapidly as the product, customer needs, and AI market change.
Develop GTM campaigns designed to create demand or increase product adoption.
Understand how different GTM channels work together and recommend the right approach.
Monitor campaign execution and outcomes, making recommendations for improvement.
Build programs to expand adoption of new products or capabilities within an existing customer base.
Connect campaign performance to pipeline, adoption, and commercial outcomes.
Understand the AI landscape, emerging technologies, competitors, and market dynamics.
Develop competitive messaging and counter-positioning to differentiate product value.
Turn market and competitive insights into actionable information for Sales and Product Marketing.
Operate in a fast-moving technology category where competitors and customer expectations evolve quickly.
Proactively identify market shifts and influence positioning and GTM strategy.
Build a strong understanding of Scout, its technology, customers, use cases, value proposition, and competitive landscape within 90 days.
Establish strong working relationships across Product, Sales, and Marketing within 90 days.
Begin directly supporting active Scout opportunities within 90 days.
Assess existing Scout messaging, sales enablement, competitive positioning, and GTM programs within 90 days.
Become a trusted partner to Sales on active Scout opportunities within 180 days.
Own and evolve Scout messaging and positioning as new capabilities are released and market dynamics change within 180 days.
Establish a repeatable approach for bringing new Scout capabilities to market and enabling the field within 180 days.
Partner across Marketing on campaigns to drive new opportunities and increase Scout adoption within 180 days.
Build a scalable product marketing motion to enable effective positioning and selling of Scout as the business grows within 365 days.
Establish clear, differentiated Scout messaging that evolves with the product and the Agentic AI market within 365 days.
Be a trusted source of customer, competitive, and market intelligence within 365 days.
Contribute directly to increased Scout adoption and a stronger pipeline of sales opportunities within 365 days.

Requirements

Experience directly supporting Sales teams on active opportunities for AI, technical SaaS, or similarly complex technology.
Ability to translate technical capabilities into clear business value and confidently support objection handling.
Comfort communicating with executive-level stakeholders and helping sellers navigate complex customer conversations.
Experience creating a repeatable sales motion around an emerging or rapidly evolving product.
Experience using insights from active deals to improve messaging, enablement, and the broader GTM strategy.
Understanding of the AI technology stack and ability to communicate technical concepts effectively to both technical and business audiences.
Experience developing messaging, positioning, and value propositions for technical products.
Experience partnering closely with Product to bring new products or capabilities to market and enable Sales.
Experience shaping the market narrative for a new or emerging technology category.
Ability to rapidly evolve positioning as the product, customer needs, and broader AI market change.
Track record of developing GTM campaigns designed to create demand or increase product adoption.
Understanding of how different GTM channels work together and ability to recommend the right approach.
Ability to monitor campaign execution and outcomes and use insights to make recommendations.
Experience building programs specifically designed to expand adoption of new products or capabilities within an existing customer base.
Ability to connect campaign performance back to pipeline, adoption, and broader commercial outcomes.
Understanding of the AI landscape and staying current on emerging technologies, competitors, and changing market dynamics.
Experience developing competitive messaging and counter-positioning that clearly differentiates a product’s value proposition.
Ability to turn market and competitive insights into actionable information for Sales and Product Marketing.
Experience operating in a fast-moving technology category where competitors and customer expectations evolve quickly.
Ability to proactively identify shifts in the market and use those insights to influence positioning and GTM strategy.

Skills

AI
Technical SaaS
Product Marketing
Go-to-Market Strategy
Messaging
Positioning
Sales Enablement
Competitive Analysis
Market Intelligence
GTM Campaigns
Product Launch
Value Proposition Development
Objection Handling
Executive Communication
AI Technology Stack
Customer Value Translation

Location

Remote

Work Type

Full-time

Experience Level

Senior

About the Company

Sitetracker is looking for a Senior Product Marketing Manager to help scale the go-to-market motion for Scout, our Agentic AI solution.
Scout is gaining momentum in the market, and this role will sit at the intersection of Product, Sales, and Marketing to ensure we are positioning the platform effectively, supporting sales opportunities, and driving adoption across our customer base.