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About the Role
As a Creative Copywriter at GUS, you will leverage innovative writing techniques and digital tools to captivate prospective students and meet organizational goals. You will contribute to GUS' worldwide content initiatives, creating unique and engaging campaigns that resonate with our brand's ethos across various channels including social media, PPC, SEO, and local marketing.
Responsibilities
- Develop compelling and creative copy for various organic and paid mediums, ensuring consistency in tone, style, and voice.
- Utilize technology and AI tools to enhance the copywriting process, understanding when a human touch is necessary.
- Work in alignment with company goals and marketing strategies to support objectives and deliver the desired message.
- Stay up to date on the latest trends in content and copywriting, implementing best practices and seeking innovative improvements.
- Coordinate with marketing teams to maintain a content calendar aligned with business goals.
- Ensure all content and communication efforts consider diversity, equity, and inclusion (DEI).
- Contribute to content audits to assess effectiveness and provide recommendations for improvements.
- Assist in managing relationships with internal brand partners, providing clear and effective copy for collaborative efforts.
- Maintain a high level of quality control to ensure copy aligns with brand guidelines and is error-free.
Requirements
- Extensive experience producing powerful written content for multinational companies.
- Exceptional communicator with a proven ability to conceptualize and implement creative ideas.
- Team player who wants to contribute to a creative environment.
- Strong research and analytical skills, including understanding audience sentiment and analyzing content performance.
- Understanding of and demonstrated interest in emerging technologies impacting copywriting, such as generative AI, automation tools, and data analytics.
- Strong project management skills, including the ability to manage multiple projects simultaneously and ensure timely execution.
- Excellent communication and interpersonal skills, including the ability to effectively present ideas to internal stakeholders and collaborate with cross-functional teams.
- Proven experience working collaboratively with an international team.
- Strong problem-solving skills and the ability to think strategically and creatively.
- Expertise in Microsoft Office, particularly Word and PowerPoint.
- Fluency in English with excellent writing and editing skills, with a strong grasp of grammar and style.
- A portfolio of work that demonstrates writing abilities and creative skills.
- A demonstrated passion for the educational space.
- Experience with content-related tools and services including SEO tools (e.g., SEMRush, Ahrefs), social media management tools (e.g., Buffer, Hootsuite), and content management systems (e.g., WordPress).
- Experience in digital marketing including SEO, social media advertising, and content marketing.
- Maintain the values of the Group and comply with the code of conduct, equality and diversity, health and safety, and safeguarding policies.
Skills
- Copywriting
- Content creation
- Digital marketing
- Social media marketing
- PPC advertising
- SEO
- Content strategy
- Brand voice
- AI tools
- Project management
- Communication
- Interpersonal skills
- Research
- Analytical skills
- Problem-solving
- Microsoft Office (Word, PowerPoint)
- English fluency
- Editing
- Grammar
- Style guides (AP Style)
- Content management systems (WordPress)
- SEO tools (SEMRush, Ahrefs)
- Social media management tools (Buffer, Hootsuite)
Location
- Global
Work Type
- Full-time
Experience Level
- 5+ years in creative copywriting
- 2+ years in a team-oriented environment
Education Level
- Undergraduate level or equivalent work experience
- Digital marketing qualification (desirable)
- Writing qualification (desirable)
About the Company
- Global University Systems (GUS) is a dynamic, inclusive, and diverse education organization.
- GUS is an international network of higher education institutions focused on accessible and industry-relevant qualifications.
- GUS delivers a wide variety of programs including bachelor's and master's degrees, professional training, English language training, and corporate & executive education.
- GUS has a network of over 100,000 students worldwide and a reach in over 150 countries.
Equal Opportunity
- GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.