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About the Role
This role is for a Social Art Director responsible for creating distinctive, platform-native content. You will own the entire social content process from ideation to performance learning, turning business objectives into strong creative ideas and executing them hands-on.
Responsibilities
- Own the creative process: Take briefs from concept through to delivery, turning audience insights, product priorities and cultural moments into strong social ideas.
- Develop platform-native concepts: Create hooks, formats, storylines and recurring series tailored to Instagram, TikTok, YouTube and other channels.
- Challenge and improve briefs: Bring your own creative perspective while working within the Senior Art Director’s vision and brand guidelines.
- Lead production: Plan shoots, create shot lists/scripts/storyboards, organise resources and direct talent and contributors.
- Be hands-on: Confidently shoot social content yourself, particularly using mobile/lightweight setups, while knowing when to bring in specialist creators or production support.
- Own the edit: Create engaging short-form video and stills, with strong knowledge of pacing, hooks, sound, captions, transitions and visual storytelling.
- Deliver across channels: Adapt content appropriately for organic, paid, CRM, website and different social placements.
- Use data to improve creativity: Analyse performance beyond basic metrics, identify what makes content work, form hypotheses and use testing/iteration to improve future work.
- Stay culturally relevant: Keep up with creators, trends, memes, communities and emerging formats, identifying opportunities for reactive and culturally relevant content.
- Think beyond trends: Understand which trends genuinely fit the brand and platform rather than following trends for their own sake.
- Explore AI and new technology: Experiment with AI and emerging tools to improve ideation, production, editing and creative output, while maintaining authenticity and brand quality.
- Share learning: Bring creative, cultural, performance and technology insights back to the wider Social and Creative teams.
Requirements
- Strong social-first portfolio showing creative ideas and end-to-end content ownership.
- Excellent knowledge of Instagram, TikTok and YouTube, with an understanding of how content should differ by platform.
- Strong video shooting and editing skills, including mobile/lightweight production.
- Able to take a brief from concept → shoot → edit → delivery independently.
- Confident directing creators, talent and other creative contributors.
- Understands what makes social content engaging: hooks, pacing, sound, captions and storytelling.
- Comfortable presenting ideas and explaining the creative rationale.
- Uses performance data and metrics to improve content and develop new ideas.
- Able to work quickly, reactively and independently, while managing multiple projects.
- Strong communicator who can collaborate with senior creative/social teams.
- Passionate about beauty, culture, creativity and the internet, with curiosity about AI and emerging technology.
- Comfortable with ambiguity, taking initiative and challenging briefs.
- Can take strategic/creative direction from a Senior Art Director while owning execution and results.
- Able to balance creative ambition with commercial goals, deadlines and resources.
Skills
- Social-first portfolio
- TikTok
- YouTube
- Video shooting
- Video editing
- Mobile production
- Lightweight production
- Content capture
- Content editing
- Directing talent
- Directing creators
- Directing contributors
- Creative concept development
- Performance data analysis
- Communication
- Collaboration
- AI
- Emerging technology
Experience Level
- Senior individual contributor
Benefits
- Free membership to Beauty Pie+
- % off Beauty Pie products
- 25 days holiday
- Birthday off
- Flexible bank holidays
- Equal leave for all new parents
- Private Medical Insurance
- Menopause support
- $2,500 / £2,500 for fertility journey after 2 years of service
- 10 therapy sessions through AXA PPP
- Access to mental health support through Spill
About the Company
- Beauty Pie is an inspirational, international and talented team.
Equal Opportunity
- Beauty Pie is an equal opportunity employer.
- The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.
- Please let us know if you require reasonable adjustments at any point during the application and/or recruitment process.