Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Lead Product Manager, Acquisition (scribd.com) role.
Rezi rewrites your resume against Scribd, Inc.'s job description. Free.
Tailor your resume to this Lead Product Manager, Acquisition (scribd.com) role.
Rezi rewrites your resume against Scribd, Inc.'s job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Lead Product Manager, Acquisition (scribd.com) posting at Scribd, Inc. — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Lead Product Manager, Acquisition (scribd.com) posting at Scribd, Inc. — free, in seconds.
About the Role
We are seeking a Lead Product Manager to own how we acquire new users. This role defines target audiences, broadens the channel mix, and determines necessary product builds, owning the roadmap and engineering investment. The successful candidate combines acquisition expertise with strong product management skills to influence the direction of user acquisition.
Responsibilities
- Own the acquisition roadmap and direct engineering investment, adapting to market shifts.
- Develop and maintain a cross-channel view of acquisition investment effectiveness, providing evidence-backed recommendations.
- Build acquisition mechanics into the product, such as referrals and sharing features.
- Develop product capabilities to enhance channel effectiveness, including discoverability, search, AI-answer-engine readiness, integrations, and tracking.
- Identify and test new user acquisition methods, scaling successful ones.
- Collaborate with Performance Marketing, SEO, Partnerships, and Brand to align product and channel investments.
- Set acquisition measurement standards, linking investment to long-term subscriber value.
- Collaborate cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing, and Brand.
Requirements
- Minimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition, preferably in a consumer subscription business.
- A hybrid background: a product manager with deep growth marketing experience, or a growth marketer with equally strong product management experience.
- Working fluency across acquisition channels, including paid search and social, SEO and organic discovery, partnerships, and product-driven acquisition, with a clear point of view on each.
- Credibility to be a genuine peer to channel experts.
- A track record of building acquisition mechanics into a product, such as growth loops, not only optimizing paid channels.
- Strong proficiency in data analytics, experimentation, attribution, and funnel optimization, with the ability to tie acquisition decisions to long-term subscriber value.
- Proven ability to influence without direct authority and build alignment across marketing and product organizations.
- Comfort with ambiguity and a bias toward defining a new charter rather than inheriting an established roadmap.
- Experience optimizing for AI search and answer engines, SEO at significant scale, B2C/B2B2C distribution models is a plus.
Skills
- Product Management
- Growth Marketing
- User Acquisition
- Performance Marketing
- SEO
- Partnerships
- Brand Marketing
- Data Analytics
- Experimentation
- Attribution
- Funnel Optimization
- Influence without Authority
- AI Search Optimization
- B2C/B2B2C Distribution
Location
- Atlanta
- Austin
- Boston
- Dallas
- Denver
- Chicago
- Houston
- Jacksonville
- Los Angeles
- Miami
- New York City
- Phoenix
- Portland
- Sacramento
- Salt Lake City
- San Diego
- San Francisco
- Seattle
- Washington D.C.
- Ottawa
- Toronto
- Vancouver
- Mexico City
Work Type
- Hybrid
- Remote
Experience Level
- Lead
- 7+ years experience
- 2+ years user acquisition experience
Salary/Compensations
- California: $171,000 - $256,500
- United States (outside California): $141,000 - $244,000
- Canada: $179,000 CAD - $228,000 CAD
Benefits
- Scribd Flex (flexible work model)
- Comprehensive health, dental, and vision coverage
- Mental health support and disability coverage
- Generous paid time off (vacation, sick time, holidays, winter break, volunteer time, sabbaticals)
- Paid parental leave and family support benefits
- Retirement matching and employee equity
- Learning and development programs and professional growth opportunities
- Wellness and home office stipends
- Complimentary access to Scribd, Inc. products
- Enterprise access to leading AI tools
About the Company
- Scribd, Inc. is on a mission to advance human understanding through its products: Scribd®, Slideshare®, Everand™, and Fable.
- The company supports a culture where employees can be real and bold, embracing debate, commitment, and customer focus.
- Scribd Flex empowers employees with flexible workstyles and locations while maintaining community connection through intentional in-person moments.
- The company hires for 'GRIT,' defined as passion and perseverance toward long-term goals, serving as a framework for Goals, Results, Innovation, and Teamwork.
Equal Opportunity
- Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
- The company encourages people of all backgrounds to apply, believing diversity drives the best ideas.