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About the Role
Lead the growth and commercial performance of the eCommerce channel, shaping its strategy and building a scalable, profitable business. This is a hands-on leadership role with end-to-end ownership of the online customer experience, driving innovation and optimizing performance.
Responsibilities
- Lead the Shopify launch and ongoing online trading, conversion, and customer experience.
- Own the product catalogue and data strategy, scaling from 30,000 to 100,000 products through data ingestion, enrichment, pricing, and stock visibility.
- Collaborate with IT and vendors to ensure reliable data and integrations between Shopify, Business Central, and other systems.
- Partner with stores, transport, and supply chain to commercialize bulky-goods delivery, freight pricing, click and collect, drop-shipping, and lead-time promises.
- Own online customer service, performance reporting, and the channel’s revenue, margin, and cost-to-serve.
- Brief and manage external website, SEO, Google, and marketing partners against clear commercial outcomes.
- Explore B2B trade functionality, AI-enabled experiences, and new ways to meet builders' purchasing needs.
Requirements
- Proven experience owning an eCommerce channel with commercial accountability, ideally in B2B or trade retail.
- Experience with heavy or bulky products and complex logistics (e.g., building supplies, furniture, appliances, hardware).
- Strong product-data and analytical capability, including advanced Excel and experience managing large, complex catalogues.
- Working knowledge of Shopify and ERP-integrated commerce (inventory, pricing, orders, fulfilment).
- Ability to translate data into practical improvements and work confidently with IT, warehouse teams, store leaders, and external agencies.
- Growth mindset with initiative to test ideas, solve operational problems, and build scalable processes.
- Building-supplies industry experience and familiarity with trade customers (desirable).
- SQL and practical use of AI tools (e.g., Claude for product-data enrichment and automation) (desirable).
- Experience with Business Central, Klaviyo, B2B trade accounts, or marketplace development (preferred).
- Must provide proof of legal work rights.
- May be required to complete relevant, role-appropriate pre-employment screening.
- Request reasonable adjustments during recruitment if needed.
Skills
- Shopify
- eCommerce
- Data Analysis
- Excel
- ERP Integration
- SQL
- AI Tools
- Klaviyo
- B2B Trade Accounts
- Marketplace Development
Location
- Australia
Work Type
- Full-time
Experience Level
- Leadership
- P&L Ownership
Salary/Compensations
- Competitive base salary + superannuation
- Discretionary performance bonus
About the Company
- Builders Centre is an established building supplies business entering an exciting phase of digital growth as part of Australasian Progressive Group (APG).
- We aim to build a digital business that changes how builders buy.
- We offer a modern technology stack with investment in AI, data, and new customer experiences.
- This role offers a chance to shape a multi-million-dollar growth opportunity.
Equal Opportunity
- Australian Progressive Group is an equal opportunity employer and welcomes applications from people of all backgrounds, experiences and identities.