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About the Role

We are seeking a data-driven and creative Campaign Executive to design, execute, and optimize automated marketing campaigns. This role is crucial for engaging our audience, driving lead generation, and supporting revenue growth by delivering seamless, personalized experiences across multiple channels.

Responsibilities

Design, build, and manage multi-channel marketing automation campaigns, including email, SMS, and in-app notifications.
Collaborate with content and design teams to create engaging, high-converting assets for campaigns.
Develop workflows and sequences tailored to audience segments, lifecycle stages, and behavioral triggers.
Oversee email campaigns throughout show cycles, including campaign plan creation, email building, performance reporting, and suggesting improvements.
Liaise with stakeholders to execute automated email marketing campaigns aligned with show objectives.
Analyze audience data to create dynamic segments for personalized targeting.
Implement lead scoring models to prioritize high-quality leads for sales teams.
Monitor and improve database health, ensuring compliance with GDPR/CCPA and other regulations.
Measure campaign success using KPIs such as open rates, click-through rates, and conversion rates.
Analyze campaign results, including testing, to continually improve effectiveness.
Generate reports and dashboards to communicate results to stakeholders and identify areas for improvement.
A/B test email content, subject lines, and workflows to optimize performance.
Research and propose new strategies to enhance campaign effectiveness.
Stay informed about trends in marketing automation, personalization, and customer experience.

Requirements

Proven experience in marketing automation and campaign execution (1-3 years in a similar role).
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM tools (e.g., Salesforce).
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Knowledge of email marketing best practices, deliverability, and A/B testing.
Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
Creative mindset with strong written and verbal communication skills.
Experience of creating data selections and segmenting audiences.
Eye for detail and creativity.
Customer-oriented, taking pride in exceeding customer expectations.
Ability to build strong relationships with other stakeholders.
Experience of working to tight deadlines.
Basic image editing and an understanding of/ability to learn HTML – desirable.
Experience in B2B marketing or events industry – desirable.
Familiarity with GDPR/CCPA compliance requirements – desirable.
Certification in marketing automation tools (e.g., HubSpot Marketing Software Certification) – desirable.

Skills

Marketing Automation
Campaign Execution
Email Marketing
SMS Marketing
In-app Notifications
Content Creation
Workflow Development
Audience Segmentation
Personalization
Lead Scoring
Database Management
GDPR/CCPA Compliance
Performance Tracking
Reporting
A/B Testing
Project Management
Organizational Skills
Analytical Skills
Data Analysis
Data-Driven Decision Making
Written Communication
Verbal Communication
HTML
Image Editing

Location

Remote

Work Type

Hybrid

Experience Level

1-3 years

Benefits

Social events
Inclusion workshops
Professional development opportunities

About the Company

Hyve Group Ltd connects global industry communities through events, online networking platforms, and meeting programmes.
We are committed to using our influence to shape innovation and drive progress across our customer communities.
Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.
We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.
Our hybrid working model ensures we respect our peoples’ work/life balance.

Equal Opportunity

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.