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About the Role
As a Performance Creative Strategist, you will be responsible for Creative Strategy as a key growth driver for the German market, with a clear focus on Meta and Paid Social. You will translate local customer insights into creative that reaches, convinces, and measurably performs. You will be at the intersection of consumer psychology, creative development, and performance marketing, responsible for the creative strategy and experimentation plan for Germany.
Responsibilities
- Translate customer insights, market trends, and performance data into clear, actionable creative briefs for Paid Social, with a clear focus on Meta, TikTok, and YouTube.
- Develop and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans that continuously improve performance.
- Collaborate closely with performance marketers to analyze creative performance using metrics such as CTR, CVR, CPA, ROAS, Hook Rate, and Hold Rate, and derive new, testable ideas.
- Scale what works: Develop successful concepts into different angles, formats, and variations, creating a systematic basis for testing.
- Brief and manage UGC creators, designers, and agencies, and iteratively develop their output with the goal of maximizing performance, not just aesthetics.
- Connect strategy and execution: analyze performance dashboards in the morning, brief creators and designers during the day, and further develop hypotheses based on new results.
- Work quickly in a high-output environment with many experiments, where learning and iteration are more important than perfection.
Requirements
- You are a performance-oriented Creative Strategist who feels at home at the intersection of Paid Social, Customer Insights, and Creative Execution and truly understands the German market.
- You have experience in Creative Strategy, Growth Marketing, or Performance Creative and possess sound experience with Meta and Paid Social.
- You can write outstanding creative briefs that provide clear direction to designers and copywriters – and repeatedly result in strong ads.
- You speak fluent German (B2+) and have a strong understanding of the behavior of German customers and cultural specificities. Ideally, you have already developed or localized campaigns for German-speaking target groups.
- You are proficient in using performance marketing metrics and understand how creative influences CTR, CVR, CPA, and ROAS along the funnel.
- You enjoy working with UGC creators and performance-oriented content – from briefing to iteration to analysis of results.
- You are highly collaborative, pragmatic, and comfortable with unclear starting points.
- You enjoy working in fast-paced environments where priorities change based on performance data.
- You have experience with systematic creative testing and develop frameworks, message hierarchies, and structured experiments rather than just individual ideas.
- Plus: Experience in DTC, subscription models, Health-Tech, or fast-growing startups where speed and efficiency are more important than perfection.
Skills
- Meta
- Paid Social
- Creative Strategy
- Growth Marketing
- Performance Creative
- Creative Briefs
- Performance Marketing Metrics
- UGC Creators
- Creative Testing
- Frameworks
- Message Hierarchies
- Experimentation
Location
- Germany
- Berlin
Work Type
- Hybrid
- Full-time
Experience Level
- Performance-oriented
- Experienced
Benefits
- Equity
- Employee Stock Program
- Flexible hybrid working
About the Company
- Eucalyptus is on a mission to make good health last a lifetime.
- More than 1 billion people live with obesity worldwide, driving preventable chronic conditions.
- Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
- Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians.
- Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
- Supporting patients living with obesity across our 5 markets
- Received selective NICE endorsement to provide services to the NHS
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
- We are bringing together two digital health companies with a shared vision: to make high-quality, personalized healthcare accessible to more people.
Equal Opportunity
- At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
- When you apply, please let us know of any reasonable adjustments you may need during the interview process.
- We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process.
- These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.