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About the Role
Pentawards is seeking a commercially driven Sales Manager to drive sponsorship, exhibition stand, and digital marketing revenue across its portfolio, including its annual packaging design competition and associated events. This role offers the opportunity to work across borders within a fast-growing division of Easyfairs, a leading event organizer.
Responsibilities
- Identify, research, and engage prospective sponsors, exhibitors, and advertisers globally.
- Build and convert a strong pipeline through outbound prospecting, networking, and market research.
- Generate revenue through sponsorship, exhibition stands, and digital packages, consistently exceeding targets.
- Grow a portfolio of existing sponsors and clients, maximizing retention and rebook revenue.
- Build consultative relationships with key decision-makers across brands, agencies, and suppliers.
- Identify upsell and cross-sell opportunities across sponsorship, stands, and digital offerings.
- Attend Pentawards' networking and paid-for events, as well as other industry events and client meetings in the UK and internationally.
- Represent Pentawards as a trusted industry ambassador and stay informed on market trends.
- Collaborate with marketing, operations, and content teams to support successful event delivery.
- Share market intelligence to support Pentawards' continued growth.
- Collaborate with teams across the UK, France, and Italy, taking full ownership of pipeline and revenue.
Requirements
- 3-4+ years in sales, ideally in exhibitions, events, conferences, or media.
- Proven track record of hitting or exceeding sales targets with strong new business skills.
- Experience managing client accounts and building long-term commercial relationships.
- Excellent communication, negotiation, and presentation skills.
- Self-motivated, target-driven, and comfortable in a fast-paced, KPI-led environment.
- Willingness to travel internationally.
- Experience selling sponsorship, exhibition space, advertising, or digital media is preferred.
- International sales or key account experience with complex sales cycles is preferred.
- Exposure to design, packaging, branding, or the creative industries is preferred.
- CRM and sales reporting tool experience is preferred.
- Recruitment consultants with strong new business and relationship skills are also considered.
Skills
- New Business Development
- Account Management
- Client Retention
- Consultative Selling
- Upselling
- Cross-selling
- Event Engagement
- Market Research
- Networking
- Communication
- Negotiation
- Presentation
- CRM
- Sales Reporting
Location
- UK
- France
- Italy
- International
Work Type
- Full-time
- Hybrid working
- Flexible working
Experience Level
- Experienced Account Manager/Key Account Manager
Salary/Compensations
- Competitive base salary plus an industry-leading commission structure
Benefits
- Birthday Day off
- Flexible working
- Hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy for professional development and upskilling
- Specialist external performance coach services
- Employee assistance programme
- 24/7 access to virtual GP service
- Long service awards
- Pension with salary sacrifice option
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials
About the Company
- Easyfairs is a global event company based in Europe and the USA, organizing and hosting over 200 events worldwide and managing eight venues. Their mission is to bring business communities and communities of interest together, simplifying customer interactions and maximizing return on investment through all-in formulas, advanced technology, and a customer-centric approach. The Easyfairs Group employs over 900 talents and has received recognition as Belgium’s “Entrepreneur of the Year®” in 2018 and a Deloitte “Best Managed Company” for seven consecutive years (2019-25). The company is ranked 11th among the world's leading exhibition companies and was listed on the "Sunday Times Best Place to Work" in 2025 & 2026.
Equal Opportunity
- Easyfairs is passionate about fostering a diverse, equitable, and inclusive environment for its team to thrive in and is proud to be an Equal Opportunity Employer.