Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Marketing Director role.

Rezi rewrites your resume against Pierre Fabre Laboratories's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Marketing Director posting at Pierre Fabre Laboratories — free, in seconds.

About the Role

Pierre Fabre Japon is seeking a Marketing Manager/Director to own end-to-end brand strategy and execution in Japan, translating global direction into local growth across consumer, digital, retail/EC, and P&L performance. This role acts as a change agent, bringing an external perspective to drive an objective- and KPI-driven marketing mix, while nurturing and strengthening the unique culture of Pierre Fabre Japon.

Responsibilities

Develop and lead short- to mid-term brand strategies to enhance brand equity, sales, and market share.
Build and execute annual marketing plans, including A&P budgets, new launches, 360° campaigns, and brand activations.
Analyze the competitive landscape and translate consumer and market insights into concrete growth opportunities.
Lead and develop the brand portfolio strategy and manage the full product life cycle.
Develop category, hero product, and new product strategies for Japan with clear objectives and 360° marketing plans.
Lead end-to-end new product launches, including launch planning, demand forecasting, pricing, and promotional strategies.
Support online and offline sales teams by driving in-store activities and executions to maximize sell-out.
Analyze market trends, competitive landscape, consumer behavior, and segmentation to identify key business drivers.
Identify whitespace, category gaps, and innovation opportunities to fuel sustainable brand growth.
Optimize marketing strategies through a data-driven approach, leveraging sell-out data, CRM, digital, and e-commerce KPIs.
Define and validate media strategies across digital, online, and offline channels to maximize reach and ROI.
Develop and execute integrated campaigns across digital (SNS, paid media, KOLs/influencers), e-commerce, and retail/in-store touchpoints.
Ensure full alignment with global communication strategy while driving locally relevant activations tailored to Japanese consumers.
Own and optimize the end-to-end consumer journey from awareness to conversion to loyalty through various digital and e-commerce initiatives.
Collaborate with Shiseido team and drive EC platforms (Amazon, Rakuten, etc) to deliver growth.
Manage owned media (website, SNS, and content) as well as paid media and performance marketing with clear KPIs, ensuring delivery of targets.
Develop CRM strategy and drive data activation to enhance engagement, personalization, and lifetime value.
Own the brand P&L and A&P budget, ensuring alignment with short- to mid-term business objectives and contributing to topline growth and sustainable profitability.
Plan, allocate, and manage A&P investments across channels, continuously optimizing spend based on ROI/ROAS, brand equity impact, and strategic priorities.
Partner with Finance and Sales to build robust forecasts (sales, margin, A&P), track performance versus plan, and implement corrective actions when needed.
Drive rigorous financial discipline in marketing decision-making, leveraging data and scenario planning to prioritize high-impact initiatives.
Monitor key financial and performance indicators and provide regular reporting and insights to senior management.
Lead, manage, and mentor the brand marketing team, providing clear vision, priorities, and guidance.
Develop team capabilities through coaching, feedback, and talent development, fostering a high-performance, consumer-centric, and collaborative culture.
Act as a key counterpart to Global/Regional marketing leadership, ensuring strong alignment on strategy, launches, and brand positioning while effectively localizing for Japan.
Collaborate closely with cross-functional teams to deliver integrated, “one team” execution.
Coordinate and steer the Shiseido Sales team to ensure field excellence, best-in-class in-store execution, and consistent brand visibility and advocacy at point of sale.
Influence and manage key internal and external stakeholders, building strong relationships and securing buy-in for strategic initiatives and resource allocation.

Requirements

Minimum 5 years of experience in Product/Brand Marketing and/or Brand Management within a global organization, ideally in consumer/beauty or FMCG.
Proven experience in data analysis to support data-driven decision-making, KPI definition, and performance tracking.
Hands-on experience in A&P budget management, including KPI setting, monitoring, and achievement/optimization.
Strong digital marketing leadership experience, including e-commerce business ownership/leadership (traffic, conversion, CRM, performance marketing, etc.).
Primary experience in mass marketing to drive scale, reach, and consumer engagement across multiple channels (on/offline).
CRM expertise, including segmentation/targeting, CLTV (Customer Lifetime Value) design, and personalized communication/activation.
Fluency in English, both written and spoken; able to communicate effectively with global and regional stakeholders.
Highly objective- and KPI-driven, with a strong track record of setting ambitious goals and delivering against them.
Combines strategic, long-term thinking with deep ownership of executional excellence and attention to detail.
Acts as a strong, proactive change agent, confidently challenging conventions and bring innovative and creative thinking to the organization.
Demonstrates strong critical thinking and sound judgment, consistently displaying a high level of professional maturity.
Embraces challenges and navigates complexity with resilience, adaptability, and a positive, solution-oriented mindset.
Collaborative leader who effectively bridges local and global stakeholders, fostering alignment, trust, and “one team” ways of working.

Skills

Brand Strategy
Marketing Planning
A&P Budget Management
New Launch Management
360° Campaigns
Competitive Analysis
Consumer Insights
Market Insights
Product Lifecycle Management
Portfolio Strategy
Demand Forecasting
Pricing Strategy
Promotional Strategy
Sales Support
In-store Activities
Market Trends Analysis
Consumer Behavior Analysis
Segmentation
Data-Driven Marketing
Sell-out Data Analysis
CRM
Digital Marketing
E-commerce KPIs
Media Strategy
Digital Channels
Online Channels
Offline Channels
ROI Optimization
Integrated Marketing Campaigns
Omni-channel Rollout
SNS Marketing
Paid Media
KOLs/Influencers
E-commerce Platforms
Retail Touchpoints
In-store Touchpoints
Global Communication Strategy
Local Activations
Consumer Journey Optimization
Awareness to Conversion
Loyalty Programs
EC Platform Management
Owned Media Management
Performance Marketing
Target Delivery
Personalized Communication
Lifetime Value Enhancement
P&L Ownership
A&P Budget Ownership
Topline Growth
Profitability Management
Investment Allocation
Spend Optimization
ROI/ROAS Analysis
Brand Equity Impact
Strategic Prioritization
Financial Forecasting
Performance Tracking
Corrective Actions Implementation
Financial Discipline
Scenario Planning
Financial Indicators Monitoring
Performance Indicators Monitoring
Reporting
Team Leadership
Team Management
Mentoring
Team Vision Setting
Priority Setting
Team Guidance
Team Capability Development
Coaching
Feedback
Talent Development
High-Performance Culture
Consumer-Centric Culture
Collaborative Culture
Stakeholder Management
Cross-functional Collaboration
Sales Team Coordination
Trade Marketing
Finance Collaboration
Supply Chain Collaboration
Medical Collaboration
Field Excellence
In-store Execution
Brand Visibility
Brand Advocacy
Point of Sale Management
Internal Stakeholder Management
External Stakeholder Management
Relationship Building
Buy-in Securing
Resource Allocation
Data Analysis
KPI Definition
Performance Tracking
Budget Management
Digital Marketing Leadership
E-commerce Business Ownership
Mass Marketing
Consumer Engagement
CRM Expertise
Segmentation
Targeting
Customer Lifetime Value Design
Personalized Communication Activation
English Fluency
Strategic Thinking
Executional Excellence
Attention to Detail
Change Agent
Innovative Thinking
Creative Thinking
Critical Thinking
Sound Judgment
Professional Maturity
Resilience
Adaptability
Solution-Oriented Mindset
Collaborative Leadership
Trust Building
One Team Working

Location

Japan

Work Type

Full-time

Experience Level

Minimum 5 years of experience

About the Company

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world and the 2nd largest private French pharmaceutical group.
Laboratoires Pierre Fabre Japon (LPFJ) is the Japanese subsidiary of Pierre Fabre.
Its activities are centered on export business of PFDC and PFM such as René Furterer (hair care), Navelbine (oncology) and Hemangiol (dermatology), and Research & Development via the Asia Innovation Center PFDC.
Pierre Fabre Japon (PFJ) is a joint venture with Shiseido.
PFJ markets and distributes Avène brand through Shiseido Japan in Japanese market.

Equal Opportunity

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.