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About the Role
Lead the development and optimisation of digital content experiences across HCF in this hands-on role combining digital content strategy, UX writing, content design, SEO, and performance optimisation.
Responsibilities
- Lead end-to-end digital content initiatives, from brief and content strategy through to copywriting, publishing, QA and optimisation.
- Develop UX, microcopy and long-form content that is clear, accessible and aligned to HCF’s brand, voice and tone.
- Use customer insights, SEO, AI search trends, analytics and performance data to shape and continuously improve digital content.
- Develop content strategies and user journeys that support engagement, consideration and conversion.
- Champion digital content, UX writing, SEO, accessibility and plain English best practice.
- Partner with stakeholders and SMEs to influence content and digital experience decisions.
- Monitor and report on content and digital performance, identifying opportunities for optimisation.
- Contribute to HCF’s digital writing guidelines, content standards and ways of working.
Requirements
- 8+ years’ experience across digital content, UX writing, content design or digital content strategy.
- Strong digital writing and content strategy skills — this is not a traditional content marketing role.
- Experience managing digital content from strategy through to delivery and optimisation.
- Strong understanding of SEO, analytics, digital performance and content optimisation.
- Experience working with CMS and digital platforms such as AEM, Adobe Analytics and SEMRush.
- Excellent stakeholder management and communication skills, with the confidence to influence and provide expert advice.
- Experience working in a regulated environment is desirable, particularly healthcare, insurance or financial services.
- A curious, collaborative mindset and a commitment to continuous improvement.
Skills
- Digital content strategy
- UX writing
- Content design
- SEO
- Performance optimisation
- Copywriting
- Publishing
- QA
- Customer insights
- Analytics
- AI search trends
- CMS
- AEM
- Adobe Analytics
- SEMRush
- Stakeholder management
- Communication
- Plain English
Location
- Australia
Work Type
- 15 month MAT leave contract
- Full-time
Experience Level
- Senior
- 8+ years
Benefits
- Flexible working arrangements
- 50% subsidy on HCF hospital and/or extras cover
- Family-friendly certified employer
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
About the Company
- At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Equal Opportunity
- We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.