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About the Role
This role is for a Head of Growth to cover a 12-month maternity leave at a fast-growing, science-led DTC personal care business. You will be responsible for growing the business's profit by acquiring and retaining customers, with the autonomy to make significant decisions from the outset. This is a dynamic position in a fast-paced environment that values data-driven decision-making and strategic prioritization.
Responsibilities
- Growing profit through acquisition and retention across paid media, influencers, CRM, and website experience.
- Owning the media budget and optimizing the channel mix for long-term profit and customer lifetime value.
- Leading, developing, and coaching a team of five.
- Running hypothesis-led experiments across the funnel (ads, bidding, website), utilizing AI for faster results.
- Determining the effective use of AI and automation, and proving their superiority over manual processes before scaling.
- Briefing influencer and CRM teams on strategy, budget, and priorities.
- Building campaigns with the brand team that resonate with customers.
- Maintaining a keen understanding of the market, customers, and competitors.
- Collaborating with leadership on future business growth strategies.
Requirements
- Proven experience growing an eCommerce business and leading a growth team.
- Hands-on experience across major digital channels, with a willingness to actively participate.
- A focus on lifetime value over initial order value.
- Strong analytical skills, including building independent analysis and financial models in Excel and/or SQL.
- Experience in environments where experiments drove decisions and calculated risks were encouraged.
- Demonstrated use of AI for analysis, reporting, and creative, with the ability to identify its value and drawbacks.
- A results-oriented approach, focusing on key performance indicators rather than just task completion.
- Clear and honest communication skills, with the ability to make decisions in ambiguous situations, articulate reasoning, and gain buy-in.
Skills
- Paid Media
- Influencer Marketing
- CRM
- Website Experience Optimization
- Media Budget Management
- Channel Mix Optimization
- Team Leadership
- Experimentation (Hypothesis-led)
- AI for Analysis
- AI for Reporting
- AI for Creative
- Automation
- Campaign Building
- Market Analysis
- Competitor Analysis
- Customer Analysis
- Excel
- SQL
Location
- London
- Hybrid
Work Type
- 12-month FTC (maternity cover)
- Hybrid
- Full-time
Experience Level
- Head of Growth
- Team Lead
Salary/Compensations
- Up to £120k
Benefits
- 25 days holiday plus bank holidays
- £500 annual personal development budget
- Healthcare cash plan
- Cycle-to-work scheme
- Workplace nursery scheme
- Free breakfast and lunch on office days
- Dog-friendly office
- Generous staff discounts on product
- Flexible hours on office days (core hours 10 to 4)
About the Company
- A fast-growing, science-led DTC personal care business.