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About the Role

We are looking for a Manager, Marketing Technology & Enablement to own the operational layer that allows teams to use the platform consistently and effectively. You'll drive the expansion of our marketing channel capabilities, own global standards and templates, serve as the central enablement leader for our SFMC migration, and own the efficiency improvements of production processes. This role combines strategic channel planning, operational process design, standards ownership, and hands-on enablement to ensure our marketing technology stack scales effectively for the future.

Responsibilities

Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels.
Develop and maintain a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates.
Create and enforce scalable processes and blueprints to enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.
Partner with stakeholders to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, to refine the operating model.
Serve as the central owner for all Marketing Operations training and enablement on all Marketing Operations owned channels.
Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self-serve.
Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.
Lead the evaluation, business case development, and proof-of-concept for new marketing channels.
Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams.
Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.
Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.
Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations.
Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools.
Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities.
Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

Requirements

5+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.
Hands-on experience building in an enterprise marketing automation platform — SFMC, Marketo, Braze, Adobe Campaign, Iterable, or similar.
Experience building training and documentation that got a team to adopt a technical platform or process.
Experience authoring standards that other teams adopted — naming conventions, template libraries, QA checklists, intake or approval workflows.
Program management and project leadership experience taking a capability from evaluation through rollout.
Experience leading projects like the launch or expansion of new marketing channels — SMS, push, and similar.
Familiarity with channel adoption strategy: phasing a rollout, setting success criteria, and driving uptake after go-live.
Ability to read and understand complex data sets; familiarity with JSON structures, data payloads, and interpreting technical documentation for troubleshooting and validation.
Highly organized with proven ability to manage numerous high-priority initiatives concurrently.
Experience with roadmapping, strategic planning, and coordinating projects across multiple teams and stakeholders.
Direct SFMC experience, particularly Email Studio and Journey Builder.
Marketo experience.
Hands-on experimentation with AI tools to improve day-to-day operational efficiency.
Hands-on involvement in a vendor or tool evaluation — RFP, scorecard, or proof-of-concept.
Experience working with external agencies on campaign production.
AMPscript or SSJS familiarity.

Skills

Marketing Technology
Enablement
Training
Process Design
Marketing Automation Platform
SFMC
Marketo
Braze
Adobe Campaign
Iterable
Program Management
Project Leadership
Channel Adoption Strategy
Data Analysis
JSON
Roadmapping
Strategic Planning
Email Studio
Journey Builder
AI Tools
RFP
AMPscript
SSJS

Location

Seattle
Austin

Work Type

Full-time

Experience Level

5+ years of experience in marketing operations or marketing technology

Salary/Compensations

$116,500.00 - $163,000.00
Potential to increase pay up to $186,500.00 based on performance

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership

About the Company

Expedia Group helps travelers explore the world, one journey at a time.
We are a global travel company powered by passionate people, trusted partnerships, and leading technology.
We connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E-Verify.
The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.