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About the Role
Combine digital marketing, eCommerce, and customer insight to deliver engaging digital experiences that grow Air New Zealand's direct online business in Australia. This role has a direct impact on customer engagement, conversion, and commercial performance.
Responsibilities
- Manage retail fares, destinations, campaigns, and offers across the Australian website to drive bookings and revenue.
- Plan and execute retail and loyalty activities across website, app, email, and other owned digital channels.
- Build, test, schedule, and deploy customer email communications, ensuring accuracy and timeliness.
- Monitor website, campaign, and eCommerce performance using analytics and customer insights to identify optimization opportunities.
- Support the delivery of major sales, loyalty initiatives, and partner campaigns.
- Collaborate with Commercial, Marketing, Loyalty, and Digital teams to bring campaigns to market.
- Maintain high standards of governance and quality assurance for customer-facing content, pricing, and offers.
Requirements
- Extensive experience in digital marketing, eCommerce, and owned channels.
- Proven track record of independently managing digital campaigns, optimizing performance, and delivering commercial results.
- Experience managing website content using a content management system.
- Experience retailing products, pricing, and campaigns across owned digital channels.
- Hands-on experience building, testing, and deploying eDM campaigns using a customer engagement or marketing automation platform.
- Strong understanding of digital and eCommerce metrics and ability to translate insights into actions.
- Experience using analytics, customer insights, and experimentation to optimize customer journeys and conversion.
- Commercially minded with an interest in the airline, travel, or retail sectors.
- Strong attention to detail, especially with pricing, offers, and deadlines.
- Ability to manage competing priorities in a fast-paced commercial environment.
- Strong communication and stakeholder management skills.
Skills
- Digital Marketing
- eCommerce
- Owned Channels
- Campaign Management
- Performance Optimization
- Content Management Systems (CMS)
- eDM Campaigns
- Customer Engagement Platforms
- Marketing Automation
- Analytics
- Customer Insights
- Experimentation
- Stakeholder Management
Location
- Australia
Work Type
- Fixed Term Contract
Experience Level
- Extensive experience required
About the Company
- Air New Zealand is a leading airline focused on helping Australian travellers discover, plan, and book their journeys.
Equal Opportunity
- Proudly committed to diversity, equity, and inclusion.
- Believes in creating a truly inclusive workplace where everyone can be themselves and thrive.
- Encourages candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply.
- Provides accessibility support and reasonable accommodations for the recruitment process.