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About the Role
Gaia is hiring its first Product Marketing Lead to define how the company understands, builds for, and communicates with patients and physicians. You will shape the company's voice, personality, and public experience by owning positioning and messaging, building the research engine for patient and physician insights, and ensuring all Gaia communications earn lasting trust. This is a hands-on role spanning product, brand, customer research, science communication, and customer experience, where you will originate strategy and directly own the programs, assets, research, and systems to bring it to life.
Responsibilities
- Develop and own Gaia's positioning, messaging architecture, and brand voice, adapting the company's story for patients, physicians, partners, and investors, and signing off on external communications
- Build the voice-of-patient and voice-of-physician research engine: qualitative, quantitative, cultural, and market research, and the operating systems that carry insight into product and business decisions
- Shape how Gaia presents its science: accurate, accessible, and compelling, and build the claims framework with our regulatory and scientific partners
- Translate customer insight into what we build and how people experience it: product recommendations, packaging, education, and the collateral that makes patients and physicians feel informed, comfortable, and involved
- Build and run the content and audience engine: social, newsletter, podcast, with clear goals, cadence, and measurement, growing meaningful public interest in the problem we're solving
- Develop physician-facing materials and relationships, building the foundation for a scalable clinician program and bringing physician feedback into company decisions
- Own product marketing operations: sources of truth for messaging, research, claims, and assets, plus the operating plan, budget, and sequencing
- Partner with the CEO on the company narrative, including the story and materials that carry Gaia into its next stage of growth
Requirements
- 5+ years in product marketing, brand, or communications roles with direct, hands-on ownership
- Personally built positioning, insight programs, and content or audience engines, and the systems that sustain them
- Experience in healthcare or another regulated, trust-sensitive industry
- Designed and conducted qualitative and quantitative customer research yourself, and turned it into decisions
- Exceptional writing and messaging craft across audiences and formats
- A record of influencing product and customer-experience decisions with customer insight
- Low ego, strong listening, self-awareness, and high ownership
- Rigorous without being bureaucratic, creative without being precious
Skills
- Consumer health or patient-facing healthcare experience
- Science or clinical communication
- Audience building with real numbers — social, newsletter, podcast, or community growth
- Earning credibility with physicians or other expert audiences
- Customer-experience sensibility
- AI-forward in your work: hands-on with AI tools for research, content, and operations
- Early-stage experience as a first or founding marketing hire
Location
- San Francisco
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $140,000 – $220,000
Benefits
- Comprehensive medical, dental, and vision insurance with HSA and FSA options
- One Medical membership, 24/7 virtual care, and mental health support
- Generous paid time off, company holidays, and sick time
- Life and Disability Insurance
- 401(k) retirement plan
- Pre-tax commuter benefits for transit and parking
About the Company
- Gaia’s vision is to fundamentally change our relationship with medicine by creating a personalized drug delivery platform that turns the daily chore of taking medication into a monthly ritual.
- The platform replaces the mental burden of adherence to give us more time, energy, and attention for what matters.
- We believe treatment should work not only in the body, but in the context of our lives.
- We’re initially targeting hormone replacement therapy (HRT) for perimenopause and menopause.
- Gaia has partnered with leading OB-GYNs who have validated that our platform will become the preferred way for women to receive hormone treatment.
- We’re assembling our founding team in San Francisco to reimagine how medicine fits into our lives.
- We look for people who care deeply about the quality of their work and the people they build alongside.
- We want to build a company that can last for hundreds of years and make life better for the generations that follow.
- The people who join now will help launch our first product in late 2027, prove an entirely new model of care, and define what Gaia becomes.