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About the Role
Stay AI is seeking a marketer who is both a strategist and a doer to own the company's market presence, from competitive positioning to sales messaging and content creation. This hands-on role involves writing copy, shaping messaging, briefing BDRs, and ensuring the product story resonates with the market. You will report directly to the CEO and collaborate closely with the Head of Sales and Head of Product to drive pipeline and create market demand.
Responsibilities
- Define and own competitive positioning, understanding Stay AI's platform, the Shopify subscription landscape, and key competitors.
- Develop messaging that highlights differentiators and makes switching to Stay AI seem obvious.
- Create sales enablement materials, including decks, one-pagers, battle cards, and monthly messaging playbooks.
- Translate product launches and feature releases into market-facing narratives for DTC brands.
- Ensure product features are visible, findable, and impactful.
- Own content and channel strategy across LinkedIn, website, email, and other relevant channels.
- Produce content using AI tools to efficiently reach the market.
- Control the market narrative by defining monthly focuses, spotlighted features, and competitive positioning across all touchpoints.
Requirements
- 5–8 years in B2B SaaS marketing, with experience in ecommerce, DTC, or the Shopify ecosystem.
- Proven success in product marketing and/or growth marketing roles.
- Experience owning product positioning and translating features into high-converting messaging.
- Demonstrated ability to execute scrappy, data-driven experiments that build measurable pipeline.
- Experience with 0-to-1 initiatives and a passion for building.
- Proficiency in using AI tools (e.g., Claude, ChatGPT) for market research, content personalization, and campaign analysis.
- Proficiency in Salesforce or HubSpot and understanding of marketing and sales data connections.
- Ability to write original copy, including messaging frameworks, landing pages, email sequences, and sales collateral.
- Understanding of the sales motion and ability to support a revenue team.
- Ability to articulate and defend a point of view on positioning with senior leadership.
- A fast-paced, iterative approach with a bias for action.
Skills
- B2B SaaS marketing
- Product marketing
- Growth marketing
- Product positioning
- Messaging development
- Data-driven experimentation
- AI tools (Claude, ChatGPT)
- Salesforce
- HubSpot
- Copywriting
- Sales enablement
- Content creation
- Channel strategy
- Market narrative development
- Competitive analysis
Location
- Remote
Work Type
- Remote-first
- Full-time
Experience Level
- 5-8 years
About the Company
- Stay AI helps high-growth ecommerce brands build, scale, and optimize subscription programs.
- We work with leading Shopify brands to drive subscriber growth, retention, and revenue through smarter lifecycle strategies.
- Our focus is on deepening relationships with high-value customers and actively improving their retention performance.
- We are a remote-first company that values collaboration and celebrates achievements.
- We organize annual offsite retreats in Park City or Mexico.