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About the Role

This position is responsible for developing and executing product-specific commercial and marketing strategies that drive sales growth, specification position, and market adoption of Eaton cable management solutions across North America. The role serves as the primary commercial and technical marketing lead, partnering closely with regional sales teams, engineering, product management, application engineering, and channel partners. It is customer-facing, focused on driving product adoption through specification development, market engagement, customer training, Voice of Customer (VOC) initiatives, and sales support.

Responsibilities

Develop and execute the annual Cable Management marketing strategy aligned with product line growth objectives.
Drive sales growth and specification position for Cable Management products through targeted market development initiatives.
Partner closely with regional sales managers, agents, and field sales teams to identify opportunities and win strategic projects.
Develop sales enablement tools, customer presentations, competitive positioning documents, and marketing collateral.
Lead Voice of Customer (VOC) activities and convert customer insights into actionable product, service, and market initiatives.
Monitor market trends, emerging applications, industry standards, and competitive activity to identify growth opportunities.
Conduct competitive analysis and maintain a detailed understanding of competing cable management solutions.
Support strategic planning activities and provide market intelligence, forecasts, and growth recommendations for product leadership.
Establish and strengthen Eaton's preferred specification position with consulting engineers, EPC firms, industrial end users, utilities, and data center customers.
Conduct engineering presentations, lunch-and-learn sessions, and technical seminars for consulting engineers and key influencers.
Provide technical application guidance and support during project pursuit activities.
Review project specifications and identify opportunities to improve Eaton's competitive position.
Work with engineering and application teams to develop technical content, specifications, design guides, and educational materials.
Collaborate with product development and engineering teams to ensure market requirements are incorporated into future product roadmaps.
Serve as the technical and commercial marketing resource for regional sales teams and channel partners.
Accompany sales personnel on customer visits, project reviews, and strategic account engagements.
Support major project pursuits through direct engagement with specifiers, consultants, contractors, and end users.
Assist in resolving customer inquiries involving product application, competitive positioning, and technical requirements.
Develop and deliver product training programs for Eaton sales teams, representatives, distributors, engineers, and customers.
Build and maintain strong relationships with key market influencers and industry stakeholders.
Develop product positioning, messaging, customer value propositions, and go-to-market strategies.
Lead commercial aspects of new product introductions, product launches, and portfolio expansion initiatives.
Partner with marketing communications to create digital campaigns, promotional programs, training content, and customer communications.
Measure effectiveness of marketing programs and identify opportunities for continuous improvement.
Support pricing, market segmentation, and channel development initiatives for the cable management product line.

Requirements

Bachelor’s degree from an accredited institution.
Minimum 3 years of experience in technical sales, product marketing, product management, engineering, or sales support within the electrical industry.
Eaton will not consider applicants for employment immigration sponsorship or support for this position.
No relocation benefit is being offered for this position.
Only candidates within a 50-mile radius of one of the following locations (Highland, IL; Houston, TX; Littleton, CO; Syracuse, NY) will be considered.
Active-Duty Military Service member candidates are exempt from the geographical area limitation.

Skills

Strong technical understanding of electrical distribution systems and cable management applications.
Ability to effectively communicate complex technical concepts to engineers, contractors, and business decision makers.
Ability to influence project specifications and position Eaton solutions as the preferred design choice.
Strong presentation, training, and public speaking skills.
Excellent interpersonal, negotiation, and relationship-building capabilities.
Strong strategic thinking and business acumen.
Ability to translate market intelligence and customer feedback into growth initiatives.
Strong project management and organizational skills.
Self-motivation and ability to operate independently while managing multiple priorities.

Location

Highland, IL
Houston, TX
Littleton, CO
Syracuse, NY

Work Type

Hybrid
Full-time

Experience Level

Associate

Education Level

Bachelor's degree in Engineering, Marketing, Business, or a related technical discipline
MBA or advanced business degree preferred

Salary/Compensations

$97,000 - $143,000

Benefits

Health and Welfare benefits
Retirement benefits
Programs for paid and unpaid time away from work

About the Company

Eaton’s B-Line Division is currently seeking an Associate Product Line Manager - Cable Management (GEIS).
Eaton believes in second chance employment.
Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.
You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you.
After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.

Equal Opportunity

We are committed to ensuring equal employment opportunities for all job applicants and employees.
Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.