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About the Role
RBC Home Equity Financing is seeking a Senior Marketing Manager to drive integrated marketing strategies across mass advertising, digital, and programmatic channels. This role is crucial for the growth of a strategically vital lending business, focusing on balancing brand storytelling with performance rigor to move potential home buyers from a dream to a decision.
Responsibilities
- Own and lead integrated campaign planning and go-to-market execution across owned and paid channels.
- Develop and deliver creative and media briefs, tactical plans, and collaborate with agency partners and external vendors.
- Seek out new growth opportunities, campaign innovation, and test initiatives for continuous improvement.
- Partner with the performance marketing team to drive acquisition initiatives, scale growth, and maximize ROI.
- Lead targeted acquisition campaigns that activate field sales and owned digital channels.
- Manage marketing budget efficiently with transparency, efficiency, and flexibility.
- Monitor, report, and present marketing results to stakeholders with data-driven recommendations.
- Translate marketing performance metrics into clear business outcomes and articulate recommendations.
- Lead the cross-functional development of campaign lead reporting.
- Oversee the development and communication of monthly lead results.
- Lead, mentor, and develop two marketing managers, setting clear direction and maintaining high standards.
- Provide strong people management, including coaching, performance development, career planning, and recognition.
- Model inclusive leadership behaviors consistent with RBC’s values and Purpose.
Requirements
- 7+ years of marketing experience with demonstrated strategic thinking ability.
- Experience planning, managing, and optimizing multi-million dollar marketing budgets with rigorous measurement and accountability.
- Strong analytical capabilities with comfort in data, performance metrics, and a fact-based approach to decision-making.
- Proven project management and organizational skills, with the ability to multi-task and lead project teams.
- Ability to influence peers and partners through collaborative socialization to secure alignment.
- Ability to think strategically and execute with excellence; must be an enthusiastic, well-organized self-starter.
- Strong attention to detail and ability to lead multi-stakeholder groups.
- A growth mindset and a strong track record of insight-led marketing in a collaborative culture.
- 3+ years of people management experience with a demonstrated track record of building and leading high-performing teams.
Skills
- Brand Marketing
- Communication
- Creativity
- Cross Promotions
- Customer Behavior
- Industry Knowledge
- Long Term Planning
- Marketing
- Marketing Activities
- Product Services
Location
- RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
- Toronto
- Canada
Work Type
- Full time
Experience Level
- Senior
- 7+ years marketing experience
- 3+ years of people management experience
Education Level
- University degree - undergraduate and/or MBA - in marketing or other related field
Benefits
- Competitive total compensation package including base salary, performance-based incentive, and comprehensive benefits
- Opportunities to take on progressively greater accountabilities and grow your career
- Access to a wide range of learning and development resources, including mentorship, skills development, and leadership programs
About the Company
- At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC.
- We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
- Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.
- RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Equal Opportunity
- We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
- RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.