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About the Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain. Marketers are masterful storytellers accountable to inform positioning using an insight-driven marketing strategy, deliver compelling customer-led content creation, and design outstanding integrated customer experiences. This Sr. Customer Marketing Manager will partner on planning and executing key product initiatives for our Breast Cancer portfolio, embracing innovative approaches in a growing commercial organization.

Responsibilities

Supports the development and execution of the customer strategy and the end-to-end integrated customer experience.
Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights.
Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels.
Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs.
Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities.
Supports field deployment through communication, training and feedback loops.
Hypothesizes and conducts experiments for creative content iteration.
Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics.
Accountable for high quality, compliant execution across all marketing platforms and relevant customer types.
Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
Manages media agencies, supports customer-specific tactical planning, and monitors go-lives/trafficking.
Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns.
Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes.
Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution.
Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities.

Requirements

Bachelor's degree
Two years of marketing experience or one year of marketing experience and an MBA
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience working in an omnichannel (including field) marketing
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.

Skills

Customer Understanding
Competitive Value Creation
Strategy Development
Integrated Campaign Development
Content Development & Approval
Execution Readiness
Delivery & Optimization Across Channels
Measurement & Iteration
Project & Vendor Management

Location

South San Francisco, CA

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor's degree
MBA or other related graduate level degree preferred

Salary/Compensations

$161,800 - $300,600

Benefits

Discretionary annual bonus may be available based on individual and Company performance.
Qualifies for benefits detailed at the link provided below.

About the Company

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all.
We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
Roche Operating Principles: Put Patients First, Follow the science, Act as one team, Embrace differences, Accelerate learning, Simplify radically, Make impact now, Think long term.

Equal Opportunity

Genentech is an equal opportunity employer.
It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence.
The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.