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About the Role

CBC/Radio-Canada is preparing for Canada’s landmark debut at the Eurovision Song Contest. As the senior digital producer, you will serve as the editorial engine and strategic lead for all digital content driving Canada’s national campaign. You will lead the digital narrative from Canada's national artist selection process through to the live international competition, managing multi-platform content strategy, overseeing specialized staff and championing cross-departmental collaboration.

Responsibilities

Develop a digital content strategy tailored to build domestic awareness, fan engagement, and international presence
Lead the rollout of our CBC Eurovision website and social media accounts
Oversee digital coverage of the Eurovision Song Contest process, including national selection milestones, behind-the-scenes artist preparations, artist releases, and live event coverage
Plan and host regular creative ideation sessions and pitch meetings across production teams
Assist in defining target performance metrics (reach, engagement, video completion, etc.)
Continuously optimize content formats using real-time social and web analytics
Actively keep up to date on social and digital trends, identifying real-time content and engagement opportunities
Maintain strict adherence to CBC Editorial Standards, copyright/music licensing guidelines, and EBU digital production mandates
Work with CBC and Radio-Canada (French Services) editorial teams to ensure unified, bilingual-aligned brand storytelling
Work with CBC’s Media Solutions and Marketing and Communications teams to align sponsor integration and external messaging
Coordinate with the European Broadcasting Union (EBU) digital teams for asset clearances, official Eurovision Song Contest integrations, and more
Coordinate real-time content operations during key live moments (Semi-Finals, Grand Final, press weeks, and rehearsals)
Coordinate remote or on-site digital crews delivering real-time social coverage, red-carpet interviews, green room highlights, and voting campaigns

Requirements

University degree or equivalent
Seven or more years’ relevant experience, of which a minimum of five must involve direct digital media experience demonstrating excellent content creation, editing, writing and proofreading skills, and a willingness to experiment
Deep familiarity with music journalism, live entertainment, and the cultural nuances of the Eurovision Song Contest brand
Experience managing people, ideally leading and/or coordinating a team of producers and content creators
Supports team development and ongoing staff feedback
Active and highly skilled on multiple social media platforms, including Facebook, Instagram, and TikTok
A strong critical thinker, you will make decisions and provide editorial guidance in line with the CBC Entertainment and European Broadcasting Union guidelines, best practices, and overall digital strategy
Keen interest in and an ability to keep pace and adapt to the evolving trends in social and digital media
Data driven, with a proven track record of understanding and taking action on relevant performance metrics and analytics
Excellent interpersonal and organizational skills, along with the ability to work under deadlines and with multiple priorities
Video editing and packaging skills, as well as knowledge of the Adobe suite
Experience with on-location shooting
Strong sense of initiative
Strong communication skills
Fluency in French is an asset, conversational French is essential
Project management skills, and an ability to identify inefficiencies and bottlenecks to create smoother workflows
Ensures all resources within the unit are allocated against strategic priorities
Performs all or part of the function or duties of an equivalent or lower classification
Candidates may be subject to skills and knowledge testing
Background check including a mandatory Criminal record check may be conducted

Skills

Content creation
Editing
Writing
Proofreading
Social media platforms (Facebook, Instagram, TikTok)
Video editing
Adobe suite
On-location shooting
Project management

Location

Toronto Broadcasting Centre

Work Type

Contractee Long-Term (Fixed Term)
Full time
Hybrid (with the ability to telework some days)

Experience Level

Senior
Seven or more years’ relevant experience
Minimum of five years direct digital media experience

Education Level

University degree or equivalent

About the Company

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms.
Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
We are preparing for Canada’s landmark debut at the Eurovision Song Contest.

Equal Opportunity

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity.
We value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.
If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment.
We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.