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About the Role
The Sales Director, Japan is responsible for the overall development, strategic decision-making, and implementation of the regional sales strategy that improves Axis’ competitive position in the Japanese market, fully aligned with Axis corporate goals and values. In this pivotal leadership role, you will have functional management and absolute ownership of the entire end-to-end sales planning lifecycle, from strategy development and execution to performance monitoring and corrective action across Japan. You will directly lead and mentor three Sales Managers, overseeing the entire domestic sales force. A critical mission of this role is serving as the strategic bridge between the local market and global leadership. As a core member of the Japan Leadership team, you are expected to act as a role model and drive a collaborative, high-performance organization.
Responsibilities
- Act as the primary strategic voice of the Japanese market.
- Provide the Regional Director and global/APAC leadership with data-driven insights regarding Japanese market trends, competitor movements, and partner networks.
- Localize and execute global strategic directives and corporate guidelines to fit the Japanese business environment.
- Drive strategic and tactical business planning.
- Establish annual and quarterly sales objectives to maximize market share and sustainable growth.
- Align and optimize the performance of three sales pillars: Executive/Enterprise High-Touch (KAM), Territory/Portfolio Commercial Sales (AM), and Digital-First Scalable Nurturing (Inside Sales).
- Evaluate trade shows, exhibitions, and marketing activities and ensure rigorous follow-up for ROI optimization.
- Oversee the national project pipeline and lead queues.
- Drive accurate long-range sales forecasting.
- Govern complex pricing structures and make decisions regarding major deal approvals.
- Manage, coach, and evaluate the three Sales Managers.
- Conduct annual reviews and develop future leaders.
- Champion Axis' Core Values and Sales Methodology.
- Foster a highly motivated, agile, and collaborative environment.
Requirements
- 15+ years of professional sales experience in the IT, Network, or Security/CCTV industry.
- Deep understanding of the Japanese market and commercial practices.
- 7-10+ years of senior sales leadership experience.
- Proven success managing managers and senior-level sales professionals.
- Experience working within a matrixed global corporate environment.
- Experience reporting to and collaborating with foreign senior executives.
- Japanese Native-level fluency or JLPT N1.
- Deep understanding of Japanese corporate etiquette, relationship-based sales models, and partner ecosystems.
- English TOEIC L&R score of 800+ or equivalent.
- Able to independently lead high-level business discussions, presentations, and negotiations with Sweden HQ and APAC teams.
Skills
- Executive Presence (C-Suite Engagement)
- Strong interpersonal, negotiation, and presentation skills.
- Ability to build long-term relationships with C-level executives and key partners.
- Strong integrity and confidence.
- Ability to handle customer escalations and organizational conflicts.
- Proficiency with CRM/Salesforce analytics.
- Ability to improve sales velocity, optimize pipelines, and deliver market intelligence.
- Inquisitive and self-confident.
- Thrives in fast-paced, changing environments.
- Able to synthesize multiple inputs into practical solutions.
Location
- Tokyo, Japan
Work Type
- Hybrid work model: 3 days office / 2 days work from home.
- Permanent Employment
Experience Level
- 15+ years of professional sales experience
- 7-10+ years of senior sales leadership experience
Benefits
- Opportunity to transition into executive leadership roles such as General Manager or Country Director.
- Pathway to regional (APAC) and global executive opportunities.
- Significant influence on Axis Japan's culture, business model development, and long-term growth.
- Strong work-life balance with minimal overtime.
- Mental Health and Employee Assistance Program (EAP) support.
- Opportunity to work for a global market leader in network video technology with Canon Group backing.
- Certified Great Place to Work company.
About the Company
- We enable a smarter, safer world by creating innovative solutions for improving security and business performance.
- As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.
- With around 6000 committed employees in over 50 countries, we collaborate with partners worldwide.
- Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected.
- United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.
- Let´s create a smarter, safer world
- For more information about Axis, please visit our website www.axis.com.
- Listen to Get To Know Axis – Podcast