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About the Role
SAP America, Inc. seeks a Marketing Execution Expert to drive marketing activities across the customer lifecycle, product portfolio, segment, and channel.
Responsibilities
- Gather and synthesize market insights and company objectives.
- Understand and define the target audience and its preferences, needs, and challenges.
- Build relevant programs to develop new opportunities to expand SAP market share or reach new audiences.
- Translate strategy and business objectives into effective marketing plans, including programs and tactics.
- Develop, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes.
- Manage development and independently deliver integrated and valuable customer experience in any of the marketing programs, tactics, and activities, through digital or physical channels or vehicles.
- Align with business stakeholders in clearly defined projects to ensure marketing programs successful orchestration and execution.
- Plan and develop comprehensive plans on how to consider, leverage, and integrate efforts with different routes to market such as channels, ecosystem, and developers' communities.
- Guide others and professionally advise execution teams on configuration, execution, and best practices.
- Advise on or manage the execution of the planned programs within the targeted financial guidelines, define the appropriate budget management and corresponding reporting.
Requirements
- Bachelor's degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and seven (7) years of progressive post-baccalaureate experience in the job offered or related occupation.
- Alternatively, a Master's degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and five (5) years of experience in the job offered or related occupation.
- Five (5) years of experience in Strategic Marketing Planning.
- Five (5) years of experience in Integrated Campaign Development (Digital, Social, Events, PR) including budget responsibility.
- Five (5) years of experience in Brand Positioning and Messaging Strategy.
- Five (5) years of experience in Start-up incubation, SAP processes for new product launches.
- Five (5) years of experience in Sales Enablement & Go-to-Market Content.
- Five (5) years of experience in Understanding of Software and Technology Industry including Enterprise Software and SaaS.
- One (1) year of experience in Customer Engagements and Content Development for Industry Experience Centers and Demos.
- One (1) year of experience in Digital Transformation and Customer Co-Innovation Projects for Retail and Consumer Industry.
Skills
- Strategic Marketing Planning
- Integrated Campaign Development (Digital, Social, Events, PR)
- Brand Positioning and Messaging Strategy
- Start-up incubation
- SAP processes for new product launches
- Sales Enablement & Go-to-Market Content
- Understanding of Software and Technology Industry
- Enterprise Software
- SaaS
- Customer Engagements
- Content Development for Industry Experience Centers and Demos
- Digital Transformation
- Customer Co-Innovation Projects for Retail and Consumer Industry
Location
- New York, NY
Work Type
- Hybrid work model
- Regular Full Time
Experience Level
- T4PF-3
- Professional
Education Level
- Bachelor's degree
- Master's degree
Salary/Compensations
- $202,540 - $344,400
- $247,000 - $420,000
Benefits
- SAP North America Benefits
About the Company
- We help the world run better
- At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you.
- We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next.
- The work is challenging - but it matters.
- You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.
- What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
- We win with inclusion
- SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best.
- At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
- We ultimately believe in unleashing all talent and creating a better world.
Equal Opportunity
- Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.