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About the Role
As a Demand Generation Manager for the Private Equity Business Unit, you will research, develop, and execute end-to-end campaigns to drive net-new firms to Carta's private equity and alternative assets products. You will collaborate with Sales, Product, and Marketing teams to test strategies and achieve quarterly business objectives through coordinated campaigns. You will own 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking for PE Investor prospects, using performance data to iterate and improve conversion at every stage. You will also coordinate cross-functionally to identify high-propensity accounts, surface key insights, and scale successful growth plays, while helping to identify and execute strategic growth initiatives and tests.
Responsibilities
- Research, develop, and execute end-to-end campaigns to drive net-new firms to our private equity and alternative assets products
- Collaborate with Sales, Product, and all parts of Marketing to test marketing strategies and drive quarterly business objectives through coordinated campaigns
- Own 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking for PE Investor prospects, using performance data to iterate and improve conversion at every stage
- Coordinate cross-functionally with Sales, Customer Success, BD, and Product to identify the highest-propensity accounts, surface key insights, and scale what's working into repeatable growth plays
- Help identify, drive, and execute on strategic growth initiatives and tests as we experiment and learn which levers are key growth opportunities for Carta
Requirements
- 6+ years of experience in demand gen recommended, preferably in B2B SaaS, fintech, or financial services
- Experience with 6Sense, Marketo, and Salesforce is a strong plus
- Financial services or industry experience is a bonus
- Understand how private capital markets operate and build campaigns that account for that reality
Skills
- Pipeline-obsessed
- Campaign architect and operator
- Cross-functional collaboration
- Creative and analytical thinking
- ABM-native
- Building target account lists
- Structuring intent-based plays
- Sequencing multi-channel campaigns
- Experience with 6Sense is a strong plus
Location
- New York, NY
Work Type
- Full-time
Experience Level
- 6+ years
Salary/Compensations
- $154,700 - $182,000
Benefits
- Equity for all full time roles
- Exceptional benefits
- Commissions plans (for applicable roles)
About the Company
- Carta is the connected platform and AI-native ecosystem for private capital.
- Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions.
- Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates.
- Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
Equal Opportunity
- We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate.
- If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
- Carta uses E-Verify in the United States for employment authorization.