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About the Role
The CRM & Lifecycle Manager will own and evolve LTK’s CRM and lifecycle marketing across Creator, consumer and brand audiences in international markets. You will turn audience and behavioural data into relevant, timely and measurable communications that drive growth, activation, engagement, retention, reactivation and conversion. The role combines CRM strategy, hands-on campaign and platform management, experimentation, reporting, data governance and cross-functional delivery.
Responsibilities
- Own the international CRM strategy across Creator, consumer and brand audiences, with clear priorities for onboarding, growth, retention, reactivation and nurture.
- Build, manage and optimise lifecycle journeys and campaigns across email, push, in-app messaging and WhatsApp.
- Use behavioural data to create meaningful segments, personalise communications and improve audience engagement across markets and lifecycle stages.
- Manage the CRM calendar and coordinate delivery from brief and audience definition through build, QA, launch, reporting and post-campaign learning.
- Leverage AI thoughtfully and responsibly to improve CRM efficiency, accelerate insight and execution, and deliver more relevant communications and measurable growth outcomes.
- Lead high-quality day-to-day use of Braze, WhatsApp and HubSpot across campaign builds, journeys, reporting and optimisation.
- Create a clear experimentation roadmap across content, segmentation, timing, journeys and channels; turn learning into repeatable improvements and playbooks.
- Maintain strong standards for data hygiene, tagging, QA, documentation, consent, deliverability, GDPR and overall compliance across all markets.
- Provide concise, decision-ready regular reporting that makes performance, insight, impact, risks and next steps clear.
- Lead cross-functional CRM projects, anticipate dependencies and bring practical recommendations from diagnosis through delivery and measurement.
Requirements
- 5–7 years of experience in CRM, lifecycle marketing or marketing automation, ideally in growth ecommerce, DTC, retail, marketplace or consumer technology.
- Hands-on experience across email, push, in-app messaging and WhatsApp; SMS experience is useful.
- Strong practical experience with Braze or a comparable customer engagement platform; HubSpot and AI experience is highly desirable.
- Experience with behavioural segmentation, personalised journeys, triggered campaigns, brand communications and lifecycle programmes.
- Strong understanding of experimentation, reporting, data hygiene, QA and consent / privacy requirements.
- Ability to translate data into clear recommendations, prioritised actions and measurable outcomes.
- Experience managing complex cross-functional work across teams, markets or stakeholder groups.
- Strong written and verbal communication, with the ability to make complex topics concise and relevant to different audiences.
- A mindset focused on seizing opportunities and moving with urgency.
- Dedication to fierce prioritization and operational excellence.
- Adaptability to a dynamic, fast-moving environment.
- A growth mindset and openness to feedback.
Skills
- CRM
- Lifecycle marketing
- Marketing automation
- Email marketing
- Push notifications
- In-app messaging
- WhatsApp marketing
- SMS marketing
- Braze
- HubSpot
- AI
- Behavioural segmentation
- Personalised journeys
- Triggered campaigns
- Experimentation
- Reporting
- Data hygiene
- QA
- Consent management
- Privacy compliance
- GDPR
Location
- London, UK
Work Type
- Hybrid Working
Experience Level
- 5-7 years
Education Level
- Bachelor’s degree in marketing, business, communications, analytics or a related discipline, or equivalent practical experience.
Benefits
- Competitive salary, bonuses, and private pension scheme
- Flexible work schedule plus Summer Fridays (workday ends at 3 pm)
- 25 days holiday, plus an extra day for your birthday
- A benefits and wellness scheme
- Private medical care
- Paid volunteering days
- Professional development
- Work anniversary celebrations, including extra annual holidays, and luxury gifting
- Interesting problems to solve with an expert team at a rapid-growth retail disruptor and the largest creator marketing platform
- Happy Hours and team events and activities!
About the Company
- Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 150+ countries drive more than $3.6 billion in annual retail sales through their LTK Shop profiles. More than 20 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 6,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents.
- Our mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success.
- Our values: Here to win, Commit to the journey, Work well.
Equal Opportunity
- LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture.
- We are not offering new sponsorships opportunities at this time for persons requiring employment visas; authorization to work in the UK is a precondition of employment.
- Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.
- LTK is an Equal Opportunity Employer.