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About the Role

We're looking for an experienced Graphic/Visual Designer to own the design output of the tonies Accessories portfolio. You'll be responsible for CMF direction, 2D asset creation, product renders, licensor approval submissions, and Style Guide stewardship, working within a structured product development process from ideation through to golden sample approval. This role is for someone who thinks in finished products that excite our target audiences, understanding the context of where the product will be used and sold.

Responsibilities

Design ownership across the full product development process (PDP)
Direct CMF (Color, Material, Finish) for all accessories categories
Build design briefs for ODM/OEM manufacturing partners and own the construction sample process
Lead first sample and golden sample approvals against brand and CMF standards
Manage Top of Production (TOP) sample reviews and sign-off
Commission 3D packaging renders from supply partners and review against brand
Own the end-to-end licensor design submission process for all IP partnerships
Maintain the licensor submission tracker and ensure approvals stay on schedule
Build fluency with individual licensor style guides and maintain their application across the range
Own and maintain the Accessories Style Guides
Ensure visual coherence across all accessories SKUs
Maintain and organise shared drive documentation
Work closely with external agencies and the brand creative teams to ensure alignment and brand integrity
Present design routes and options to Senior Product Managers
Work in lockstep with the Senior Operations Lead on sample logistics, scheduling, and PDP coordination
Translate commercial briefs into executable design direction for manufacturing partners

Requirements

5–7 years of product design, graphic/visual design or packaging design experience in consumer goods, accessories, lifestyle, or licensed products
Proven CMF direction experience across multiple product categories
Hands-on experience managing licensor approval loops with brand partners
Experience working with ODM/OEM supply chains
Familiarity with a structured product development process
Advanced Adobe Creative Suite proficiency (Illustrator, Photoshop) including production-ready artwork
Strong understanding of material and print processes
English at a professional level
German is a strong plus
3D rendering capability (Keyshot, Rhino, or similar) is nice to have
Experience designing within licensed brand style guides is nice to have
Background in apparel, fashion & home accessories, or soft goods design is nice to have
Understanding of sustainable packaging and materials principles is nice to have
Portfolio that demonstrates physical product development, not just graphic design

Skills

Graphic/Visual Design
Product Design
Packaging Design
CMF Direction
2D Asset Creation
Product Renders
Style Guide Stewardship
Licensor Management
Adobe Creative Suite
3D Rendering
AI Tools

Location

Germany
US
UK

Work Type

Full-time

Experience Level

5-7 years

Benefits

Competitive salary
Comprehensive benefits tailored to location
Continuous Learning opportunities
Individual learning budget
Tonie Discounts
Generous paid time off

About the Company

tonies is the world’s leading interactive audio platform for children, with over 12 million Tonieboxes and 165 million Tonies sold globally.
Our intuitive, screen-free system empowers children to learn and play independently in a safe and engaging way.
With a presence in over 100 countries and a diverse portfolio of ~1,500 Tonies across multiple languages, we continue to redefine how children experience storytelling and learning.
Since our IPO in 2021, our global team of 630+ colleagues is united by a shared mission: shaping the future of play, learning, and imagination.

Equal Opportunity

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.