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About the Role
The Club B Specialist is a strategic and results-driven role focused on overseeing and managing the Club B Rewards & Loyalty Program on BEES. This role optimizes audience segmentation, manages the redemption catalogue, executes campaigns, analyzes results, and collaborates cross-functionally. The ideal candidate is data-driven, operationally focused, and capable of driving measurable results.
Responsibilities
- Create segmented audiences for Club B Campaigns based on user activity/engagement, propensity to redeem, sales data, regional nuances, & Key Account variations.
- Manage the full Club B Redemption catalogue, re-segmenting and optimizing based on POC engagement and buying behaviour.
- Manage relationships with current vendors and explore opportunities with new vendors.
- Launch and monitor all Club B Campaigns & Challenges, adjusting as needed to optimize key metrics.
- Track and report on Club B and Digital Comms campaigns, identifying areas for improvement.
- Validate regional data, new POCs and active user base to accurately report on KPIs.
- Collaborate with internal stakeholders to review results & opportunities for platform enhancement.
- Utilize collaboration, process analysis and cross-functional leadership to identify, analyze and execute solutions to problems with a high sense of urgency and communication.
Requirements
- University Degree in Business or related field
- Excellent communication, presentation, & organizational skills
- Highly agile in an ever changing digital environment
- Ability to be comfortable leading a project with ambiguity
- Strong project management & teamwork skills and orientation
- Highly adaptable, and capable of handling multiple projects
- Experience in cross-functional team collaboration, including regional, internal, and global stakeholders
- Experience applying appropriate exploration techniques leading your project through conception and innovation
- Holistic mindset to identify new initiatives internally or externally to help drive the business results for the projects
Skills
- Audience Segmentation
- Redemption Catalogue Management
- Campaign Execution
- Data Analysis
- Vendor Management
- Project Management
- Teamwork
- Adaptability
- Cross-functional Collaboration
- Strategic Thinking
- Problem Solving
Location
- Toronto Office
Work Type
- 5 days/week in office
Experience Level
- Not specified
Education Level
- University Degree in Business or related field
Salary/Compensations
- $80,000 - $95,000 +
- Starting Bonus at Target $20,000
- Variable Compensation opportunities
Benefits
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities
- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
- Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
- An annual allotment of Beer and Beyond-Beer products for employees!
About the Company
- Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer, committed to brewing great-tasting, high-quality beers.
- Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more.
- Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast.
- BEES is a global B2B digital commerce platform created by AB InBev, aiming to make the lives of customers easier and their businesses more profitable by bringing the power of digital to small and medium-sized retailers and the companies that service them.
Equal Opportunity
- Labatt Breweries of Canada is an equal opportunities employer, committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
- Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed.
- Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process.
- Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address.