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About the Role
The Digital Brand Experience team within GM's Web, Apps & Emerging Experiences group explores new interaction models, technologies, and customer behaviors across digital platforms. This role involves defining future experience paradigms through concept work, prototyping, and interaction frameworks, influencing long-term product and brand direction. It combines hands-on design with technical skills and cross-functional collaboration to create engaging customer experiences.
Responsibilities
- Lead exploration and definition of future digital experience paradigms across web and mobile platforms.
- Develop and validate a future vision for design at GM.
- Reimagine end-to-end web experiences, identify new interaction models, and prototype concepts.
- Navigate ambiguous, cross-cutting problems requiring strategic thinking and design rigor.
- Establish experience frameworks and design patterns for product teams and the design system.
- Define experiential language, interaction principles, and storytelling for emerging digital journeys.
- Partner with product, engineering, research, and marketing teams to validate concepts.
- Collaborate with cross-functional teams to translate emerging technologies into actionable design direction.
- Participate in design reviews, iterate on feedback, and present work with a focus on clarity and quality.
Requirements
- Bachelor’s degree in Design, Human‑Computer Interaction, or related field, or equivalent professional experience.
- 7+ years of experience in digital product and experience design, including senior roles.
- Proven experience designing concept-driven, future-facing work across web and mobile platforms.
- Demonstrated ability to define interaction models, experience architectures, complex patterns, and design frameworks at a system level.
- Advanced proficiency with digital design and prototyping tools (Figma required).
- Solid communication skills with the ability to present complex ideas clearly.
- A portfolio demonstrating strong brand design, visual design skills, and UX strategy implementation.
Skills
- Digital product design
- Experience design
- Web design
- Mobile design
- Concept development
- Prototyping
- Interaction design
- Figma
- Brand design
- Visual design
- Typography
- Hierarchy
- Color
- Motion
- UX strategy
- Communication
- Strategic thinking
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- Senior
- 7+ years
- 10+ years (preferred)
Education Level
- Bachelor's degree in Design, Human‑Computer Interaction, or related field, or equivalent professional experience.
Benefits
- GM supports a rewarding career that rewards you personally.
About the Company
- GM's vision is a world with Zero Crashes, Zero Emissions and Zero Congestion.
- GM embraces the responsibility to lead the change that will make our world better, safer and more equitable for all.
- GM believes in making a choice every day to drive meaningful change through words, deeds and culture.
- GM aims for every employee to feel they belong to one General Motors team.
Equal Opportunity
- General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
- Providing an inclusive workplace creates an environment in which employees can thrive and develop better products for customers.
- All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
- General Motors offers opportunities to all job seekers including individuals with disabilities.
- If you need a reasonable accommodation to assist with your job search or application for employment, email or call 1-800-865-7580.