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About the Role
The Senior Website Experience Specialist manages and optimizes Altus Group's website ecosystem to drive engagement, lead generation, and conversion. This hands-on role focuses on website execution, content publishing, landing page development, optimization, and digital experience improvements, transforming website priorities into effective digital experiences.
Responsibilities
- Manage and optimize website pages, user journeys, and digital experiences to improve engagement, lead generation, and conversion across key audience segments.
- Own day-to-day website operations, including content publishing, page creation, landing page development, website updates, quality assurance, and stakeholder requests.
- Execute conversion rate optimization (CRO) initiatives, A/B testing programs, and user experience (UX) enhancements in partnership with the Director of Demand Generation.
- Monitor website performance using Google Analytics 4 (GA4) and other analytics platforms, identifying opportunities to improve content, conversion paths, and overall website effectiveness.
- Maintain website governance standards by ensuring content is accurate, consistent, on-brand, accessible, SEO-friendly, and aligned with UX best practices.
- Collaborate with cross-functional teams including Marketing, Product, Design, and external agency partners to deliver website enhancements, resolve technical issues, and support campaign launches.
- Translate website insights and business priorities into actionable recommendations that improve website performance and customer experience.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, Web Design, UX, Business, or a related field, or equivalent practical experience.
- 4+ years of experience in website management, digital experience, CRO, UX, digital marketing, or a similar hands-on website role.
- Proven experience managing website content through a CMS, including publishing updates, creating web pages and landing pages, and supporting digital marketing campaigns.
- Experience leveraging website analytics and performance data to identify opportunities and drive conversion improvements.
- Experience with CRO initiatives, A/B testing, UX optimization, and website performance enhancement is preferred.
- Strong knowledge of GA4 and website analytics tools, with the ability to interpret data and translate insights into actionable recommendations.
- Strong understanding of website optimization, conversion rate optimization (CRO), A/B testing methodologies, UX principles, and digital customer journey best practices.
- Advanced CMS experience, including content publishing, page management, landing page creation, quality assurance, and website governance.
- Working knowledge of Figma, including the ability to review designs, wireframes, and digital experience concepts.
- Ability to manage multiple projects simultaneously, troubleshoot issues effectively, and deliver high-quality work in a fast-paced marketing environment.
Skills
- Website Management
- Digital Experience
- CRO
- UX
- Digital Marketing
- CMS
- Content Publishing
- Landing Page Development
- A/B Testing
- Google Analytics 4 (GA4)
- Website Analytics
- Website Optimization
- Figma
Experience Level
- 4+ years of experience
Education Level
- Bachelor's degree in Marketing, Digital Marketing, Communications, Web Design, UX, Business, or a related field, or equivalent practical experience.
Salary/Compensations
- $75,000 - $95,000
Benefits
- Competitive compensation
- Incentive and bonus plans
- Total rewards package prioritizing mental, physical, and financial well-being
- Professional learning opportunities
- Over 150,000 hours of learning content via Altus Intelligence Academy
- Flexible work model (Activity-Based Work)
About the Company
- Altus Group is a global business in an industry that is transitioning for greatness.
- They offer a high trust, high performance culture with progressive programs that empower employees and promote collective success.
- Opportunities include mentorship, access to the Altus Intelligence Academy, and working with industry-leading data, tools, and technology.
Equal Opportunity
- Altus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued.
- They provide an atmosphere free from barriers to promote diversity, equity, and inclusion, and encourage equal opportunities for all employees.
- They are seeking candidates with diverse experiences and provide accessible candidate experiences throughout the selection process.
- If you need accommodation, please contact accessibility@altusgroup.com or +1 888 692 7487.