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About the Role
This role involves planning, executing, managing, and optimizing paid media campaigns across various digital advertising platforms. The position requires a strong understanding of media planning, audience targeting, budget management, and performance analysis to maximize return on advertising investment.
Responsibilities
- Plan, execute, manage, and optimize paid media campaigns across Facebook, Instagram, X, Google, YouTube, and other digital advertising platforms.
- Develop media plans and buying strategies based on campaign objectives, target audiences, budgets, and performance goals.
- Develop and manage audience targeting strategies, including demographic, behavioral, interest-based, remarketing, and lookalike audiences.
- Manage campaign budgets, pacing, bidding strategies, placements, and audience allocation to maximize performance and return on advertising investment.
- Monitor campaign performance and make ongoing adjustments based on key performance indicators, audience behavior, costs, and campaign objectives.
- Analyze campaign and audience performance to identify trends, opportunities, and areas for optimization.
- Evaluate the performance of creative assets, messaging, audiences, and placements and assist with A/B testing strategies.
- Manage campaign setup, trafficking, tracking, quality assurance, and implementation to ensure accurate campaign launches.
- Partner with creative, marketing, digital, and other internal teams to coordinate campaign assets, messaging, landing pages, and tracking requirements.
- Prepare campaign performance reports and translate data and audience insights into actionable recommendations.
- Track campaign spending and ensuring budgets are appropriately paced and aligned with approved media plans.
- Leverage AI tools, including ChatGPT, Claude, Microsoft Copilot, and other emerging technologies, to support audience research, campaign analysis, reporting, and optimization.
- Monitor emerging digital platforms, advertising products, audience trends, and technologies and recommend new opportunities when appropriate.
- Manage multiple campaigns and priorities while meeting campaign launch and reporting deadlines.
- Perform additional duties and responsibilities as assigned.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field preferred.
- Minimum of 3 years of experience in digital media buying, media planning, paid social, paid search, performance marketing, or programmatic advertising.
- Hands-on experience planning, launching, managing, and optimizing paid digital advertising campaigns.
- Strong working knowledge of Meta Ads Manager and Google Ads required; experience with X Ads, YouTube, and other digital advertising platforms preferred.
- Experience with programmatic advertising platforms and DSPs such as DV360, The Trade Desk, Yahoo DSP, or similar platforms is a plus.
- Strong understanding of audience targeting, segmentation, retargeting, campaign optimization, and digital advertising performance metrics.
- Experience analyzing campaign performance and using data to make media buying and optimization decisions.
- Strong proficiency in Microsoft Excel; experience with Google Analytics, data visualization, or other reporting tools preferred.
- Familiarity with AI tools and an interest in applying emerging technologies to digital advertising, analysis, and campaign optimization.
- Strong analytical, organizational, and communication skills with excellent attention to detail.
- Ability to manage multiple campaigns, budgets, platforms, and deadlines in a fast-paced environment.
Skills
- Facebook Ads Manager
- Instagram Ads Manager
- X Ads Manager
- Google Ads
- YouTube Ads
- Meta Ads Manager
- Programmatic advertising
- DSP platforms
- DV360
- The Trade Desk
- Yahoo DSP
- Audience targeting
- Audience segmentation
- Retargeting
- Campaign optimization
- Digital advertising performance metrics
- Data analysis
- Media buying
- Media planning
- Paid social
- Paid search
- Performance marketing
- Microsoft Excel
- Google Analytics
- Data visualization
- AI tools
- ChatGPT
- Claude
- Microsoft Copilot
Experience Level
- Minimum of 3 years of experience
Education Level
- Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field preferred.
Salary/Compensations
- $85k - $110k depending on skills and relevant experience.
Benefits
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Paid time off and holidays.
- Professional development and training opportunities.
- Collaborative and inclusive work environment.