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About the Role
The BD & Marketing Manager plays an important role in supporting the business development and marketing priorities of the assigned practice group. This position reports to the Global BD & Marketing Sr Director. Working closely with Practice Group Leaders, subgroup leaders, and team members across the firm, this individual helps drive client-focused initiatives, support go-to-market campaigns, and contribute to the group’s visibility and growth. This role involves strong project coordination, writing, and communication skills. The BD & Marketing Manager helps track business development activity, coordinate practice campaigns, support client targeting, and develop high-quality materials. They bring a proactive approach to execution, attention to detail, and a collaborative mindset. The ideal candidate is a self-starter comfortable working in a fast-paced environment, able to manage multiple projects, and eager to learn and grow as a marketing and BD professional. The role also includes support for cross-functional projects such as CRM, experience management, client onboarding, and lateral integration.
Responsibilities
- Support practice group and subgroup leaders in executing BD and marketing initiatives and tracking progress against priorities.
- Monitor legislative, regulatory, and market developments to help identify opportunities for client outreach and thought leadership.
- Develop a solid understanding of the practice group’s strengths to support creation of client-facing materials and positioning.
- Coordinate with senior team members and provide assistance on practice-specific campaigns and projects.
- Use business intelligence tools to support client targeting, lead tracking, and growth opportunities.
- Partner with communications and marketing colleagues on go-to-market initiatives and promotional campaigns.
- Leverage CRM and other tools to help manage business development pipelines and campaign outcomes.
- Collaborate across practice groups, sectors, and client teams to support integration and cross-practice marketing.
- Assist with pitch and proposal development, directories submissions, and the creation of awards content.
- Help plan and execute client-facing events and sponsorships aligned with the practice group’s strategic priorities.
- Support budget tracking and reporting to ensure marketing spend aligns with business goals.
- Contribute to department-wide initiatives including onboarding, CRM adoption, and experience management.
- Coordinate with recruiting and integration teams to support BD onboarding of new hires.
- Stay current on marketing technologies and contribute ideas to improve efficiency and impact.
- Other duties as assigned.
Requirements
- Minimum five years of experience in sales/marketing in a professional services environment.
- Prior experience in a law firm or professional services marketing.
- Strong written and verbal communication skills, with a focus on clarity, tone, and accuracy.
- Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
- A proactive, collaborative mindset and sound judgment are essential, along with a willingness to learn and adapt to evolving business needs.
- Familiarity with litigation or disputes practices with an understanding of the business drivers and client expectations in these areas is strongly preferred.
- Proficient in Microsoft Word, Excel, and PowerPoint.
- Experience with CRM platforms or marketing technologies is a plus.
- Strong writing, editing, and presentation skills are critical.
- Growth mindset that embraces continuous improvement and teamwork.
- Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
- Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
- Provide timely, accurate, and quality work product.
- Successfully meet deadlines, expectations, and perform work duties as required.
- Foster positive work relationships.
- Comply with all firm policies and practices.
- Ability to work under pressure and manage competing demands in a fast-paced environment.
- French language skills (written and verbal) are considered an asset.
Skills
- Business Development
- Marketing
- Project Coordination
- Writing
- Communication
- Client Targeting
- Campaign Management
- CRM
- Experience Management
- Client Onboarding
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Business Intelligence Tools
- Promotional Campaigns
- Pitch Development
- Proposal Development
- Event Planning
- Budget Tracking
- Marketing Technologies
Location
- Canada
Work Type
- Hybrid Work Environment
Experience Level
- Minimum five years of experience
Education Level
- Degree in Marketing, Communications, Business or related field
Benefits
- Comprehensive health benefits starting on your first day, including extended health and dental coverage, life insurance, accidental death and dismemberment (AD&D), and emergency out-of-country travel insurance – with 100% of the premiums paid by the firm.
- Disability Coverage including both short and long-term disability benefits.
- Retirement savings benefits including a support staff pension plan (firm contributes to the plan and matches staff contributions to a maximum percentage of salary), and a Group RRSP where contributions can be deducted directly from pay.
- Time off including competitive vacation time offering based on tenure with the firm, paid sick time and acknowledgment of all statutory and some non-statutory holidays.
- Wellness benefits including an Employee and Family Assistance Plan and an annual fitness/wellness subsidy.
- Professional Development including support for ongoing continued learning opportunities.
- Collaborative Team environment with staff and firm-wide events and celebrations throughout the year.
About the Company
- DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, positioning us to help companies with their legal needs around the world.
- Our mission is to be the leading global business law firm.
- DLA Piper (Canada) LLP is one of Canada’s leading law firms with a team of innovative, proactive and dedicated lawyers, administrative and support staff who serve our clients in Canada and around the world.
- We have earned the Best Employer in BC Award for the past 18 years and have been rated one of Canada’s Top Employers for Young People since 2022.
Equal Opportunity
- DLA Piper Canada encourages all Applicants with disabilities to contact DLA Piper Canada if they require accommodation during the recruitment process.
- DLA Piper Canada will consult with the Applicant and provide, or arrange for the provision of, suitable accommodation in a manner that considers the Applicant’s accessibility needs due to disability.