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About the Role
This role is for someone who is extremely online and has a feel for what's trending on social media. You will monitor social media, comment, and surface insights to shape how clients connect with their online communities. You'll collaborate with various teams to bring social ideas to life and learn to build brands in the digital culture landscape.
Responsibilities
- Own daily community management on TikTok, identifying opportunities to comment and responding to comments.
- Monitor brand and industry conversations using tools like Brandwatch and Talkwalker.
- Draft and post comments aligned with established brand guidelines.
- Spot and flag potential issues early and respond per established protocols.
- Attend live events or in-office event management rooms for real-time coverage and engagement.
- Maintain trackers to log community engagements, responses, and opportunities.
- Drive small-scale projects independently, such as partnering with external organizations for content.
- Coordinate real-time content moments quickly and creatively.
- Anticipate needs and bring ideas that achieve client objectives.
- Join client meetings to share social insights and trends.
- Review meeting agendas and recaps.
- Provide thoughtful perspectives and platform-informed recommendations.
- Proactively respond to client emails for managed workstreams.
- Collaborate with clients and partners on content that authentically features the brand.
- Publish content, maintain content calendars, and keep cross-functional teams updated.
- Execute content calendars using reporting and publishing tools like Sprinklr.
- Track performance and share learnings to inform future work.
- Translate social trends, tone shifts, and memes into actionable content ideas.
- Develop clever posts when speed or real-time relevance is critical.
- Work with the design team to bring posts to life.
Requirements
- 2–4 years of experience managing social media communities on behalf of brands (internships count).
- A strong grasp of social platforms, especially TikTok, and what makes branded content resonate.
- Solid writing and communication skills; ability to channel a brand voice while sounding human.
- A proactive, detail-oriented mindset.
- A genuine interest in culture, social trends, and internet behavior.
- A team-first attitude and excitement to learn from others.
- Experience in tech brands is a plus.
- Curiosity is essential.
Skills
- Community management
- Social media monitoring
- Social listening
- Content creation
- Copywriting
- Project management
- Collaboration
- Reporting
- Trendspotting
- AI tools (Gemini)
- Sprinklr
- Brandwatch
- Talkwalker
- Monday.com
Location
- NYC Metro Preferred
- Remote (Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.)
Work Type
- Hybrid (2 days in-person per week for NYC hub)
- In-person (for those outside NYC hub for client meetings, events, or team meetings)
- Remote
Experience Level
- Associate
Salary/Compensations
- $56,000-$70,000
Benefits
- Comprehensive healthcare and wellness plans
- 401(k)
- Unlimited PTO
- Paid holidays
- Summer Fridays
- Commuter benefits
- Family leave
- Well-being programs
About the Company
- M Booth produces award-winning, culturally-resonant, and buzz-worthy campaigns.
- The agency is passionate about clients' businesses, developing campaigns, maximizing earned media, leading in digital innovation and AI, and unlocking insights.
- The agency believes its work can contribute to an equitable world.
- Founded 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation.
- Operates with an 'Only the Bold' ethos.
Equal Opportunity
- M Booth & Associates is an equal opportunity employer.
- All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.