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About the Role

Fanatics is building a connected ecosystem where fans can move across Betting & Gaming, Collectibles, Live, FanApp and more, powered by a single identity, a shared loyalty system, and common product experiences. We are looking for a senior product leader to build the social and community layer of that ecosystem. This is a growth job. The room to grow inside what we already own is bigger than anything more media spend or an additional vertical would get us. Social is how we connect it. Fandom is a group activity and our products treat it as a solo one. Profiles, friends, groups, sharing, competition and status are the mechanics that bring acquisition cost down, carry a fan from one product into the next, and give people a reason to come back that isn't another push notification. The other half of it is knowing who the fan is. That turns a cross-sell into recognition, and it lets us answer a moment in one product with something real from another. It's a network of fans who are known and connected to each other organically. You will own social end to end: the thesis, the roadmap, the mechanics, the growth numbers and the gamification layer that sits on top.

Responsibilities

Define where ecosystem growth comes from and which social mechanics unlock it
Build identity and public profile as a real product
Create acquisition loops that come out of the product itself
Turn shared experience into a retention mechanic the whole ecosystem benefits from
Make the value of a social lever measurable enough to fund
Own the growth thesis and the roadmap
Write the point of view: where the growth comes from, which social mechanics get us there, what each one is worth, and the order to build them in.
Keep a live read on where consumer social is going and what it means for us.
Build acquisition that doesn't come out of the media budget
Invite, referral and friend discovery built into the product rather than sitting next to it.
Sharing that fans actually want to do, which means moments worth sending rather than a share button bolted on
Social surfaces that put Fanatics in front of people who aren't customers yet
Connect the ecosystem through identity and the social graph
Identity and a public social profile built as a real product: who someone is across verticals, who they root for, what they collect, what they're good at, carried with them instead of reset at every front door.
Reputation and a record worth showing off to all fans
One social graph that every vertical uses instead of each building its own.
Discovery driven by what a fan's friends are doing
A privacy model where being public is a choice and a safe one.
Design for moments rather than campaigns
Work from context and not just behavior, understand what happened to a fan and how the fan feels about it.
Bring generosity, perfect timing, and a bias toward being on the fan's side
Build community that keeps people around
Own the gamification layer
Progression that means something
Group and squad competition, what makes a fan recruit their friends.
A clear position on on where rewards genuinely change behavior and how to introduce
Define what a social lever is worth
Density against retention, invite and share loops against acquisition cost, cross-product LTV, and what a second and third product per fan is actually worth.

Requirements

Eight or more years in product, with real time on growth and real time on social, community or network products at consumer scale
Social products rather than social features. Things where the value came from other users, and you know how graphs get built
You've carried a growth number and can defend a roadmap to it
Both ends of the funnel. Acquisition and retention
The ability to write the narrative that gets a company aligned, and to sit with two engineers and a designer and get something in front of users this week
You build fast. Prototypes over specs, days over quarters, and you cut things quickly when they don't work
You use consumer social products and have opinions about them. You also understand how fans behave, the loyalty and the superstition and the heartbreak
You decide at 80%, write down why, and change your mind when the data says to
You can write the query, design the test, debate incrementality with a data scientist, and tell a real lift from a seasonal one
You've dealt with the ugly side of user-generated content before - moderation, abuse, bad actors
A social product you shipped that outlived the team that built it
A graph you grew from nothing, and a clear story about how you solved cold start
Users you moved between products or business units at scale
Something you built that made people feel recognized
Something you killed because the data said to
Three social products you admire, why each loop works, and where each one breaks
Work across P&Ls where you owned the outcome but not the roadmap
Something public. A product, a repo, writing, a community you started and grew
Experience shipping social or UGC inside a regulated or high-scrutiny environment

Skills

Growth
Social
Community
Network products
Consumer scale
Graphs
Acquisition
Retention
Prototypes
Consumer social products
Data analysis
User-generated content moderation
AI-forward

Location

Remote

Work Type

Full-time

Experience Level

Senior
Eight or more years in product

Salary/Compensations

$200,000—$230,000 USD

Benefits

Full-time employment
Bonus
https://benefitsatfanatics.com/

About the Company

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Equal Opportunity

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