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About the Role
The Sr. Manager of Affiliates supports the activation and execution of Global Affiliate Marketing programs for Gap Inc. and its brands. This role requires a strong understanding of affiliate marketing strategies and best practices, working closely with various internal teams and external partners to manage programs and drive change.
Responsibilities
- Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands.
- Govern the day-to-day management of team goals and provide guidance on prioritization and escalation.
- Evaluate performance by measuring against standardized KPIs.
- Identify and communicate opportunity areas in Affiliates program activity.
- Recommend shifts in strategy based on Affiliate trends to achieve company goals.
- Digest performance data to draw actionable insights and initiate data-driven decisions.
- Collaborate with Channel Planners to align overall media strategy and increase brand awareness.
- Maintain strong relationships with affiliate Media Agency partners.
- Partner with Creative and Brand teams to ensure creative is optimized for various media channels.
Requirements
- Skilled marketing leadership experience with 6-9 years in Affiliate marketing.
- Strong history of collaborative leadership, team building, and managing individual contributors.
- Experience supporting the planning and execution of Affiliates campaigns.
- Experience scaling performance-driven marketing channels.
- Strong knowledge of Affiliates channels, technologies, best practices, and trends.
- Experience in a highly complex, matrixed organization.
- Proven ability to work cross-functionally to drive change.
- Highly communicative and collaborative with a history of driving positive outcomes.
- Entrepreneurial spirit that works through ambiguity, continuously improves ways of working, and infuses strategic thinking.
Skills
- Affiliate marketing
- Marketing leadership
- Team building
- Campaign planning and execution
- Performance marketing
- Affiliate channel management
- Cross-functional collaboration
- Strategic thinking
Experience Level
- 6-9 years