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About the Role

The Sales Manager leads the community's sales, leasing, and resident retention strategy to maximize occupancy, revenue, and customer satisfaction. This role oversees onsite sales performance, prospect management, CRM utilization, outreach initiatives, lease renewals, and customer experience. The Sales Manager develops and executes strategic marketing and business development plans, coaches team members to achieve performance goals, and cultivates relationships within the local market to generate qualified leads and drive sustained occupancy growth.

Responsibilities

Lead, coach, and develop onsite Sales Consultants to achieve occupancy, move-in, and revenue goals.
Establish monthly sales objectives, monitor performance metrics, and implement action plans to improve results.
Conduct regular sales meetings, training sessions, and one-on-one coaching to reinforce sales best practices and closing techniques.
Ensure adherence to company sales processes, leasing standards, and customer experience expectations.
Participate in recruiting, interviewing, onboarding, and training sales team members as needed.
Develop and execute strategic leasing and marketing plans to maximize occupancy, revenue, and resident retention.
Analyze market conditions, competitor activity, lead sources, and sales trends to identify opportunities and adjust strategies accordingly.
Monitor leasing velocity, conversion rates, and renewal performance, proactively addressing areas requiring improvement.
Execute and oversee the property's lease renewal program by preparing renewal letters and packages, meeting with and contacting residents prior to lease expiration, ensuring renewal documents are completed and implemented on time, and following the Active Adult Renewal Playbook.
Ensure accurate and timely management of prospect activity within CRM and property management systems.
Monitor lead response times, follow-up activity, appointment conversions, and overall sales pipeline performance.
Utilize CRM reporting and analytics to drive accountability, improve conversion rates, and identify opportunities for performance improvement while maintaining data integrity and accurate documentation of prospect interactions.
Create and implement outreach strategies to build relationships with local businesses, employers, community organizations, referral sources, and professional networks.
Plan and evaluate marketing events, community partnerships, referral programs, and traffic-generating initiatives.
Represent the community at networking events and local functions to increase visibility and generate qualified leads.
Collaborate with community leadership to execute effective digital, social media, and grassroots marketing efforts.
Ensure prospects receive a best-in-class experience throughout the sales journey, from initial inquiry through move-in.
Support resolution of resident and prospect concerns in a timely and professional manner.
Promote a culture of customer service excellence by building strong relationships with residents, families, guests, and referral partners.
Partner with lifestyle and operations teams to support community events that enhance resident satisfaction and showcase the community experience.
Prepare and analyze sales reports, occupancy forecasts, marketing effectiveness metrics, and other business performance indicators.
Make data-driven recommendations to improve occupancy, revenue growth, conversion rates, and resident retention.
Complete financial, administrative, operational, and other required reports, analyses, and documentation accurately and on time.
Ensure compliance with company policies, Fair Housing regulations, and applicable leasing standards.
Perform other duties as assigned to support community operations and business objectives.

Requirements

Bachelor’s degree preferred in Business, Marketing, Hospitality, or related fields; equivalent experience considered.
3-5 years minimum of relevant experience in sales, leasing, senior living, multifamily, or related customer-facing sales experience.
Prior experience leading, coaching, or mentoring sales professionals preferred.
Demonstrated success in achieving occupancy, revenue, and sales performance goals.
Proficiency in Internet, word processing, spreadsheet, and database management programs.
Strong proficiency in using property management/CRM systems.
Strong CRM, reporting, and data analysis skills.
Excellent communication, presentation, relationship-building, and customer service skills.
Team members work in an office environment but also may have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or hazardous.
Incumbents must be able to physically access all exterior and interior parts of the property and amenities.
Routine, local travel may be required between assigned areas and other facilities.
Rare or occasional travel may be required to attend business meetings, training programs, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.

Skills

Sales
Leasing
Resident Retention
CRM Utilization
Outreach Initiatives
Lease Renewals
Customer Experience
Strategic Marketing
Business Development
Team Coaching
Performance Goal Achievement
Relationship Cultivation
Lead Generation
Occupancy Growth
Property Management Systems
Reporting
Data Analysis
Communication
Presentation
Relationship-Building
Customer Service

Location

Charleston, South Carolina

Work Type

Full-time
Onsite

Experience Level

3-5 years relevant experience
Prior leadership experience preferred

Education Level

Bachelor's degree preferred in Business, Marketing, Hospitality, or related fields; equivalent experience considered.

Salary/Compensations

May be eligible for quarterly or annual bonus program based on individual and company performance.

Benefits

Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
Generous Paid Time off (15 days vacation, 4 personal days, 10 sick days, 11 paid holidays).
Birthday off after 1 year of service.
Additional vacation accrued with tenure.
Onsite housing discount at Greystar-managed communities available (subject to discount and unit availability).
6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
401(k) with Company Match up to 6% of pay after 6 months of service.
Paid Parental Leave.
Lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
Employee Assistance Program.
Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
Charitable giving program and benefits.

About the Company

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing.
Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region.
Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally.
Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management.
Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business.
Learn more at www.greystar.com.

Equal Opportunity

Greystar is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law.
Greystar will consider for employment qualified applicants with arrest and conviction records.