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About the Role
Culture Amp is seeking an experienced Regional Marketing Director to lead marketing for North America. This senior leadership role is responsible for building and executing a data-driven regional strategy to drive new customer acquisition, expand the existing customer base, and strengthen Culture Amp's brand across the region. The role sits within the Growth Marketing team and reports to the VP of Growth Marketing.
Responsibilities
- Develop and execute a data-driven North America marketing strategy that drives new customer acquisition, expands the existing customer base, and supports the region's growth targets.
- Align the North America marketing strategy with the region's sales and customer experience (CX) strategy.
- Build and maintain close partnerships with sales leadership, sellers, SDR leadership and SDRs.
- Lead, mentor and develop a high-performing North America marketing team, building a culture of collaboration, accountability and excellence.
- Identify where AI tools can accelerate campaign delivery, content production and reporting, and embed them into the team's ways of working.
- Build the team's fluency with AI tools and lead the change management required to adopt new AI-enabled workflows.
- Partner with fellow leaders in the Growth marketing team to bring global programmes to life in North America and represent the region's priorities back to the global team.
- Partner with the broader global marketing organisation.
- Own the strategy and execution of regional events, trade shows and webinars, creating brand experiences that generate high-quality leads.
- Manage the North America marketing budget, optimising the allocation of resources and investing where it will generate the best return.
- Establish KPIs for marketing programmes and use data-driven insight to test, adjust and continuously improve the regional strategy.
Requirements
- 10+ years of experience in B2B marketing, predominantly in enterprise software or SaaS, with a strong track record in regional marketing and team leadership.
- Demonstrated ability to build and execute data-driven regional marketing strategies that support growth from both new and existing customers.
- Proven leadership and team management capabilities, with a history of leading cross-functional teams and driving alignment across departments.
- A natural collaborator, comfortable working across sales, SDR leadership and global marketing teams to land on a shared plan and see it through.
- Comfortable working with AI tools in marketing execution, with the enthusiasm and ability to help a team adopt them.
- Proven experience strategically managing regional marketing budgets, optimising spend and investing for the best return.
- Superior verbal and written communication skills, with the ability to engage, influence and inspire stakeholders at every level of the organisation.
- Ability to review and interpret business and marketing data, drawing insight and taking data-driven action, using tools such as Salesforce, Looker and Amplitude.
- Willingness to travel as required to support regional events and initiatives.
Skills
- Regional marketing
- Team leadership
- B2B marketing
- Enterprise software
- SaaS
- Data-driven strategy
- Customer acquisition
- Customer base expansion
- Brand strengthening
- Sales alignment
- CX alignment
- Partnership building
- Team development
- AI tools
- Change management
- AI fluency
- Event strategy
- Budget management
- KPI establishment
- Data analysis
- Salesforce
- Looker
- Amplitude
- Communication
- Collaboration
Location
- Chicago
- Austin
- New York
Work Type
- Hybrid
Experience Level
- 10+ years
- Senior leadership
Education Level
- Bachelor's degree in Marketing, Business or a related field
- MBA or other advanced degree is highly desirable
Salary/Compensations
- $195,000—$240,000 USD
Benefits
- Equity through our Employee Share Option Program
- Learning programs and coaching
- Quarterly refresh days
- Extended end-of-year break
- Monthly allowance to support wellbeing and lifestyle
- Inclusive parental leave from day one
- A MacBook and budget to set up your home workspace
- Five annual social impact days
- Medical insurance coverage for you and your family (Available for US & UK only)
About the Company
- Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work.
- Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.
- Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
- Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia.
- Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
- For more information visit cultureamp.com.
Equal Opportunity
- Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.
- If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
- Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.