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About the Role
The Senior Analyst, Integrated Customer Growth plays a key role in shaping how the organization uses data to drive strategic marketing, customer, and business decisions. This high-impact role goes beyond reporting and analysis, involving deep-dive analytics, identifying growth opportunities, and influencing cross-functional partners through data-driven storytelling and strategic recommendations. The role also aims to elevate the analytical maturity of the team by improving frameworks, standardizing measurement, and grounding teammates in customer-centric impact assessment.
Responsibilities
- Own complex analyses across customer behavior, campaign performance, and business trends to identify strategic growth opportunities.
- Proactively diagnose shifts in acquisition, retention, engagement, and lifetime value, clearly articulating drivers and business implications.
- Develop hypotheses, structure analyses, and independently drive insights from ambiguous business questions.
- Identify emerging trends and translate them into actionable recommendations for leadership.
- Serve as a key analytical partner to leaders across CRM, Digital Marketing, Brand Marketing, Merchandising, Finance, and Customer Analytics.
- Influence marketing and customer strategy through data-driven recommendations and scenario analysis.
- Evaluate the effectiveness of marketing investments and provide clear guidance on optimization opportunities.
- Design and enhance scalable dashboards, scorecards, and reporting frameworks that support strategic decision-making.
- Ensure reporting is not only accurate and automated, but also aligned to business outcomes and decision needs.
- Identify gaps in measurement and proactively propose improvements to customer and marketing analytics frameworks.
- Help standardize definitions, KPIs, and reporting logic across teams.
- Develop executive-ready narratives that connect customer insights to financial and business impact.
- Present findings to senior stakeholders with clarity, confidence, and strategic point of view.
- Translate complex analyses into simple, compelling stories that drive action.
Requirements
- Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field.
- 3–5+ years of experience in marketing analytics, customer analytics, business intelligence, consulting, or a related analytical role.
- Strong experience working with large, complex datasets and translating them into business insights.
- Advanced proficiency in Excel and presentation platforms (PowerPoint, Keynote, Canva, etc.)
- Experience with data visualization tools such as Tableau, Power BI, or Looker.
- Strong understanding of digital marketing, customer lifecycle analytics, and retail business dynamics.
- Think Strategically: You don’t just answer questions—you define the right questions and connect insights to business strategy.
- Lead Through Insight: You influence decisions by bringing a clear point of view backed by rigorous analysis.
- You Own the Problem: Take full responsibility for ambiguous problems and drive them from question to recommendation.
- Communicate with Impact: You tailor your message to senior audiences and make complex ideas simple, clear, and actionable.
- Highly Collaborative: You build strong relationships across functions and are trusted as a thought partner.
- Customer-Obsessed: You ground every analysis in customer behavior and focus on improving the customer experience to drive business growth.
Skills
- Excel
- PowerPoint
- Keynote
- Canva
- Tableau
- Power BI
- Looker
- Digital marketing
- Customer lifecycle analytics
- Retail business dynamics
- Data visualization
- Data analysis
- Business insights
- Strategic thinking
- Influencing
- Problem-solving
- Communication
- Collaboration
Location
- New York City, NY
Work Type
- Hybrid Schedule
Experience Level
- 3-5+ years
Education Level
- Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field.
Benefits
- Generous Associate Discount
- Summer Fridays
- Casual Dress Code
- Hybrid Schedule
- In-Person Connection
- In-Office Events
- Health care benefits (including medical, vision, and dental)
- Wellness benefits
- 401(k) retirement benefits
- Life and disability insurance
- Employee stock purchase program
- Paid time off
- Paid sick leave
- Parental leave and benefits
- Discretionary bonuses
- Other incentives
About the Company
- American Eagle is a youth culture brand grounded in denim. Our purpose extends beyond making the best jeans–we embrace self expression, culture, optimism and connection. Through the brand platform Live Your Life, we empower our community to be who they want to be all while wearing the clothes that make them most confident.
- American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed.
- Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last.
- In addition to a robust e-commerce business, we operate stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners.
- At AEO, we believe in the power of our people and our brands. Our Better Together culture creates a mutual desire to succeed–inspiring our community to excel, while driving future growth for the business and associates.
- Through experience, exposure and education we empower associates to build their unique career journey.
Equal Opportunity
- Inclusion, Diversity, Equity and Access at AEO
- We remain committed to building an inclusive culture that is welcoming and fosters a sense of belonging for everyone.
- AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws.
- AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law.
- This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge.
- AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.