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About the Role
The Social Media Coordinator will develop and share on-brand content across social platforms to drive visibility for Rafar Group’s intimates brands, including Hanky Panky. This role involves conceptualizing ideas, planning the content calendar, shooting and editing content, deploying across channels, and supporting community management. The coordinator will build brand awareness, engagement, and connection with the audience, staying plugged into social media trends and platform performance.
Responsibilities
- Concept, create, and edit original social content that reflects the brand voice and visual identity.
- Shoot and edit short-form video and static content optimized for platforms such as Instagram, TikTok, and others.
- Leverage existing brand photography, campaign assets, and influencer/UGC content to create engaging social posts.
- Collaborate with the Brand Manager and Art Director to ensure content aligns with broader brand storytelling and creative direction.
- Bring fresh ideas and formats to the table, informed by social trends and cultural moments.
- Support the planning and execution of the social media content calendar, ensuring consistent and timely posting.
- Organize content assets, captions, and schedules to keep workflows efficient and clear.
- Coordinate with the Brand Manager to align social content with marketing initiatives, launches, and key moments.
- Maintain flexibility within the calendar to respond to trends, timely moments, and performance insights.
- Publish and manage content across Hanky Panky social channels, ensuring accuracy, quality, and brand alignment.
- Monitor engagement and conduct light community management, including responding to comments and messages.
- Track basic performance metrics and provide insights to help optimize content and improve engagement.
- Stay up to date on platform features, algorithm changes, and best practices to maximize reach and effectiveness.
- Own day-to-day influencer outreach, relationship management, gifting, and campaign execution across all platforms.
- Source, vet, negotiate, and onboard creators aligned with brand goals, target audiences, and budget.
- Coordinate content deliverables, approvals, posting schedules, contracts, and product shipments.
- Track campaign performance, affiliate/code redemptions, engagement, and ROI, delivering insights and recommendations.
Requirements
- Minimum of 2+ years of hands-on experience managing social media for a brand, agency, or creator-focused organization.
- Demonstrated mastery of major social platforms, including Instagram, TikTok, and emerging channels, with strong understanding of platform performance and best practices.
- Proven ability to conceptualize, shoot, edit, and publish high-quality short-form video and static content.
- Proficiency in content creation and editing tools (e.g., Adobe Creative Suite, CapCut, Final Cut, Premiere Pro, or similar).
- Experience supporting and managing content calendars and workflows using project management tools.
- Strong organizational skills, with the ability to manage multiple projects, assets, and deadlines simultaneously.
- Working knowledge of basic social analytics and reporting, with the ability to interpret engagement and performance metrics.
- Experience leveraging brand assets, user generated, and influencer content in compliant and creative ways.
- Excellent written and verbal communication skills, with a strong understanding of brand voice and tone.
- Highly adaptable, proactive, and comfortable working in a fast-paced, test-and-learn environment.
Skills
- Social Media Management
- Content Creation
- Video Editing
- Content Planning
- Community Management
- Influencer Marketing
- Adobe Creative Suite
- CapCut
- Final Cut
- Premiere Pro
- Project Management Tools
- Social Analytics
- Brand Voice
- Adaptability
- Proactiveness
Location
- NYC HQ (Flatiron)
Work Type
- Office-based
- Full Time
Experience Level
- 2+ years of experience
Education Level
- Bachelor’s degree
About the Company
- The Rafar Group is a global leader in the intimate apparel industry with a strong commitment to innovation.
- With over 70 years of experience, Rafar is a top private label and brand manufacturer, partner to many of the world's biggest retailers, and operator of a growing list of iconic brands, including Hanky Panky.
- Rafar Group is family owned and operated with headquarters in New York City and offices in Bentonville, AR, and throughout Asia.