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About the Role

Nielsen is seeking an experienced sales professional to drive sales of Nielsen Bi-Directional (NRLD Enrichment). This product allows clients to securely combine their first-party data with Nielsen Respondent Level Data (NRLD) in a privacy-safe environment to generate predictive audience scores. The role focuses on expanding existing client relationships, requiring strong communication, technical fluency, and the ability to translate client business questions into Bi-Directional use cases.

Responsibilities

Own and grow a book of strategic accounts, selling Bi-Directional primarily as an expansion into existing Nielsen relationships.
Consult with clients to identify solutions and align the product to a specific, quantified business need.
Lead discovery to surface the client's real economic question and frame Bi-Directional as the solution.
Quantify ROI before the client signs, using a value-at-risk framing.
Scope and shepherd proof-of-concept engagements, converting proven results into signed, renewable commercial agreements.
Navigate multi-stakeholder enterprise cycles, engaging technical, commercial, financial, and privacy/governance stakeholders.
Explain the Compute-to-Data clean-room architecture to business and technical/legal audiences.
Defend the deal against the status quo and competitors using a discovery-first, methodology-based approach.
Position sports and other strategic-wedge accounts for their downstream pull-through value.
Interpret internal and external business issues and recommend best practices.
Solve complex problems by taking a broad perspective to identify innovative solutions.
Work independently, with guidance only in the most complex situations.
Lead functional teams or projects.
Serve as a local internal subsidiary director for governance matters (for employees outside India and the United States).

Requirements

10–15 years in a consultative sales, pre-sales, or solutions-consulting capacity.
Recognized expertise in data clean rooms, identity resolution, and privacy-safe data matching and analytics.
Proven track record selling data, identity, measurement, or analytics solutions into media, streaming, advertising, or agency accounts.
Familiarity with technologies like Snowflake clean rooms, Amazon Web Services infrastructure, Structured Query Language, identity resolution, and platforms like Live Ramp.
Proven experience commercializing sophisticated identity and data enrichment solutions.
Specific familiarity with Respondent Level Data (RLD), first-party data integrations, and bi-directional audience expansion methodologies is highly advantageous.
Strong consultative selling skills; able to open a credible conversation with a buyer before knowing exactly which use case will land, and to translate a business question into a technical use case.
Comfort explaining technical concepts to both business and technical stakeholders.
Experience navigating multi-stakeholder enterprise sales cycles, including engaging privacy/legal/governance stakeholders.
Familiarity with the media measurement and ad-tech landscape is strongly preferred.
Communicates complex concepts; anticipates potential objections and influences others.
Leads others to solve complex problems; uses analytical thinking, tools, and judgement to identify innovative solutions.
Requires depth and/or breadth of expertise in their own specialized area and general knowledge of related areas.
Impacts the achievement of customer, operational, project, or service objectives.
Bachelor's degree or equivalent experience.
Advanced degree or specialized certifications strongly preferred.

Skills

Data clean rooms
Identity resolution
Privacy-safe data matching and analytics
Consultative selling
Technical fluency
Relationship depth
Communication skills
Translating business questions into technical use cases
Snowflake clean rooms
Amazon Web Services infrastructure
Structured Query Language
Live Ramp
Respondent Level Data (RLD)
First-party data integrations
Bi-directional audience expansion methodologies
Media measurement and ad-tech landscape
Analytical thinking

Experience Level

10-15 years

Education Level

Bachelor's degree or equivalent experience
Advanced degree or specialized certifications strongly preferred

Salary/Compensations

$151,000 - $280,000

Benefits

Comprehensive health and wellness plans
401(k) with a Nielsen company match
Generous paid time off policy
Company-provided vehicle (may be available depending on role)
Discretionary incentive/bonus eligibility (may be available depending on role)

About the Company

Nielsen is passionate about powering a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results.
Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed.
We are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.
When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together.
We champion you, because when you succeed, we do too.
We enable your best to power our future.

Equal Opportunity

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.