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About the Role

As Vice President, Partner Direct, you will provide strategic leadership and operational oversight to drive excellence within the Partner Direct marketplace. You will act as a key conduit between senior management, clients, and internal teams, ensuring seamless execution of media strategies and alignment with business objectives. This role involves building organizational capabilities, optimizing media partnerships, and fostering innovation to drive marketplace strategy, operational efficiency, and business growth.

Responsibilities

Ensure the integrity and strategic alignment of tactical PD media recommendations.
Provide marketplace intelligence to guide internal teams and clients on direct partnership opportunities.
Lead cross-team connectivity and collaboration efforts.
Establish and monitor PD marketplace goals, ensuring alignment with broader agency objectives.
Maintain and evolve a centralized knowledge library, including planning guidance, pacing tools, optimization toolkits, case studies, and ongoing training resources.
Drive standards adoption across teams by identifying and implementing innovative approaches from the broader Publicis network.
Identify new media opportunities and strategic partnership deals.
Support business growth efforts by developing new opportunities within existing client portfolios and contributing to new client acquisition initiatives.
Serve as an industry leader with vision, anticipating and adapting to emerging media trends.
Oversee program budgets, staffing, and resource allocation, ensuring operational efficiency.
Lead major contract negotiations, including high-value media investments and performance-based agreements.
Translate client business objectives into actionable media investment and management strategies.
Lead the development and negotiation of high-value partnerships, ensuring strategic alignment and business impact.
Maintain a channel- and audience-agnostic approach, demonstrating deep expertise across multiple marketing disciplines beyond media.
Provide thought leadership on the evolving media marketplace and partner landscape.
Leverage Publicis Groupe partnership solutions to enhance planning effectiveness.
Oversee the use of agency planning tools to optimize campaign efficiency and effectiveness.
Foster a collaborative, high-performance culture, ensuring teams operate efficiently.
Cultivate strong internal partnerships with key teams, including Partnerships, APEX, and PMX.
Oversee team structure and resource allocation, ensuring effective delegation and workload balance.
Provide clear, consistent communication regarding client goals, project priorities, and success metrics.
Promote a positive work environment, encouraging professional growth and team cohesion.
Mentor and develop junior team members, sharing expertise and industry insights.
Deliver constructive, actionable feedback to drive continuous improvement.
Strengthen client relationships, acting as a senior strategic partner.
Contribute to new business initiatives as needed.

Requirements

10+ years of experience in media strategy, planning and partner relationships.
5+ years of management experience, including team leadership and development.
2+ years recent HCP/pharma experience.

Skills

Digital (Endemic/Lifestyle)
Video
Audio (Terrestrial & Streaming)
Print
Out-of-Home (OOH)
Healthcare Professionals (HCP)
Payer/Managed Markets
Entrepreneurial mindset
Proactive and solutions-driven approach
Proven leadership skills
Ability to inspire, guide, and develop teams
Strong client relationship management skills
Track record of driving business impact
Ability to manage multiple high-priority projects in a fast-paced environment
Exceptional critical thinking and problem-solving abilities
Strategic and innovative mindset
Demonstrated success in building and scaling teams from the ground up

Experience Level

10+ years of experience
5+ years of management experience
2+ years recent HCP/pharma experience

Salary/Compensations

USD $129,485.00 - USD $186,060.00/Annually

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

About the Company

PHM is the leading health media agency in the US, built for the modern healthcare experience.
Industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.
Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity.
In modern healthcare, the brands that are found are the ones that lead.
When brands lead, advantage follows.

Equal Opportunity

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
All your information will be kept confidential according to EEO guidelines.