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About the Role
Klaviyo is seeking a Sr. Lead MarTech & AI Solutions Architect to design and build the end-to-end architecture of marketing data flow, embedding AI and automation. This individual contributor role involves owning a centralized marketing hub spanning the full marketing lifecycle, from budget allocation and planning to campaign execution and performance insights, to improve ROI.
Responsibilities
- Design and build AI-powered marketing capabilities, from generative AI use cases to predictive scoring and intent-based automation, that accelerate the intake-to-conversion journey.
- Serve as the technical owner of marketing system integrations, proactively identifying and resolving data breaks or logic conflicts.
- Build and connect an ecosystem that accelerates customer journeys through personalization across the funnel, leveraging behavioral, product, and intent signals.
- Turn performance data and business requirements into architecture and process improvements to shorten planning cycles and improve marketing ROI.
- Partner cross-functionally with Lifecycle, Marketing Analytics, Sales Ops, and other technical teams to align system architecture with business needs.
- Perform solution architecture reviews and advise on technical design decisions, flagging trade-offs and ensuring alignment across systems, teams, and outcomes.
- Build and own a centralized marketing hub spanning the entire execution lifecycle: budget allocation and planning, campaign execution, and the feedback loop for performance insights.
Requirements
- 10+ years of experience in MarTech with demonstrated ownership of enterprise-scale system architecture.
- Hands-on experience designing and building AI-powered marketing capabilities.
- Deep experience architecting HubSpot, Salesforce, and in-house systems at scale.
- Strong understanding of marketing budgeting, planning cycles, and ROI measurement.
- Experience building scalable integrations using APIs and middleware across marketing systems.
- Proven track record contributing to vendor evaluation and platform implementation for enterprise organizations.
- Ability to translate cross-functional requirements into system architecture and serve as a trusted technical advisor.
- Excellent communication and documentation skills.
Skills
- MarTech
- Enterprise-scale system architecture
- AI-powered marketing capabilities
- Generative AI
- Predictive scoring
- Intent-based automation
- HubSpot architecture
- Salesforce architecture
- In-house systems architecture
- Lead scoring
- Lifecycle automation
- Customer journey and personalization
- Campaign/opportunity data models
- Cross-system data association
- Marketing budgeting
- Planning cycles
- ROI measurement
- Scalable integrations
- APIs
- Middleware
- Vendor evaluation
- Platform implementation
- Cross-functional partnership
- Communication
- Documentation
Location
- US Locations
Work Type
- Onsite
- Remote
- Hybrid
Experience Level
- Sr. Lead
- 10+ years of experience
Salary/Compensations
- $156,000—$234,000 USD
Benefits
- Participation in the company’s annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive range of health, welfare, and wellbeing benefits
About the Company
- Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable.
- We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond.
- We are looking for ambitious and collaborative teammates who stay focused on delighting our customers.
- We offer a welcoming environment where you can be your whole self from day one and provide generous benefits.
Equal Opportunity
- Klaviyo is committed to a policy of equal opportunity and non-discrimination.
- We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.