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About the Role
We're hiring a VP / Head of Product to build our product function from the ground up. This is the founding product leadership seat where you'll set the roadmap, prioritization, and product/engineering collaboration processes. This role reports directly to the CEO and sits on the senior leadership team, owning the roadmap across consumer experience, clinical/provider tooling, and pricing/payer infrastructure.
Responsibilities
- Establish the product org: hiring, processes, review cadences, and operating rhythms
- Establish how we write specs, define success metrics, run experiments, and decide what to build next
- Define complex initiatives—such as new consumer experiences, payer integrations, or clinical workflows, and turn them into execution plans with clear owners
- Set and evolve a product roadmap across multiple focus areas, balancing consumer experience, clinical delivery, and pricing/payer infrastructure
- Allocate engineering capacity and justify trade-offs across competing priorities
- Balance near-term delivery with core architecture and infrastructure needs
- Develop business cases for proposed features, including resource needs, expected outcomes, and timing
- Champion initiatives with the CEO, Medical Director, CFO, and VP Engineering
- Communicate product strategy internally to cross-functional teams and externally to partners, payers, and investors
- Write specs, review designs, and resolve day-to-day blockers for engineering
- Partner with engineering leadership on sprint planning, sequencing, and capacity estimation using customer and care-team insights
Requirements
- Founder or early product leadership experience taking products from 0 to 1
- Acquired initial users, pitched stakeholders, and established core operational workflows in ambiguous environments
- Built and shipped a product from 0 to 1, whether as a founder, an early product hire, or in a similarly ownership-heavy role
- Demonstrated ability to build data-backed business cases and secure buy-in from leadership
- Managed a roadmap across more than one workstream at a time and made real tradeoffs about where limited engineering capacity goes
- Built product process and team structure from scratch rather than inheriting it
- Startup background and comfortable with ambiguity, thin resourcing, and moving fast
- Clear written and verbal communication skills to align engineering, clinical, and business stakeholders
Skills
- Product roadmap development
- Prioritization
- Product/engineering collaboration
- Consumer experience
- Clinical/provider tooling
- Pricing and payer infrastructure
- Business case development
- Stakeholder management
- Cross-functional communication
- Spec writing
- Design review
- Problem-solving
- Sprint planning
- Capacity estimation
- Customer research
- Healthcare industry knowledge (nice to have)
- Healthtech industry knowledge (nice to have)
- Regulated industry background (nice to have)
- Marketplace business models (nice to have)
- Two-sided business models (nice to have)
- Quantitative analysis (nice to have)
- Technical depth (nice to have)
Experience Level
- 0 to 1 product experience
- Early product leadership
About the Company
- General Medicine is building a healthcare store that makes it delightfully simple to access the best care in the world.
- We make it easy for customers to shop for any product or service in healthcare, compare upfront cash and insurance prices, understand if the service is right for them and purchase it.
- Behind that simplicity is complex infrastructure: payer integrations, pricing logic, eligibility systems, reconciliation workflows, and financial rails.
- We're building the system that makes transact-able healthcare possible.
- Customer obsessed: We stay close to real needs through thoughtful research and continuous feedback from our care teams.
- Design led & data informed: We seek simplicity, ship craftsmanship, and validate with data.
- Operationally grounded: We build tools that make our care teams faster and more accurate, not just prettier.