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About the Role
As our first dedicated Go-To-Market hire, you'll own sales enablement and marketing from end to end, building the pipeline, story, and brand to take FDM from steelmaking into new heavy industries.
Responsibilities
- Drive lead generation and run top-of-funnel inbound and outbound sales operations
- Qualify enterprise leads and build pipeline with senior industrial buyers
- Create pitch decks and sales collateral that convert
- Turn complex technical deployments into case studies, ROI calculators and product announcements
- Own digital demand generation, including content, campaigns, social media and email outreach
- Experiment with non-traditional formats, such as video and visual breakdowns of industrial processes
- Find, secure and run our presence at key conferences, trade shows and technical committees
- Make our brand, website and collateral an industry-leading standard
Requirements
- Commercially minded self-starters who take full ownership of revenue and brand without waiting for direction
- A track record of driving revenue or qualified enterprise pipeline
- An understanding of enterprise B2B sales cycles and how to communicate value to senior stakeholders
- Exceptional writing skills, from high-level commercial pitches to detailed technical product copy
- The ability to combine data-driven analysis with creative, unconventional marketing
- The resourcefulness to build processes and campaigns from scratch
- A willingness to travel frequently to conferences, trade shows and customer sites, including some very large factories
- A preference for working in the office alongside your team
Skills
- B2B marketing
- Growth lead
- Product marketing
- Sales enablement
- Revenue operations
- Demand generation
- Enterprise account executive
- Industrial marketing
- Technical marketing
- Content creation
- Campaign management
- Social media marketing
- Email outreach
- Video marketing
- Data-driven analysis
- Creative marketing
- Unconventional marketing
Location
- London
- Austin, Texas
Work Type
- Full-time
- Onsite
Experience Level
- Senior
- Founder
- Early-stage startup operator
Benefits
- Relocation support
About the Company
- At Foresight Data Machines (FDM), we're building AI systems for some of the world's most complex industrial environments.
- Our flagship product, ScrapChef, combines AI, physics and industrial data to optimise steelmaking.
- It helps major producers make better decisions about scrap purchasing, material mixes and furnace operations.
- Real-world impact: Sell technology that already runs in production and influences decisions worth millions of dollars.
- A blank canvas: As our first GTM hire, you'll build the function from scratch: the playbook, the processes, the channels and the brand.
- Real momentum: Following our Series A, we're on track to grow bookings fivefold year on year.
- New markets: Shape how FDM expands beyond steelmaking into new heavy industries.
- Extreme ownership: A small team, minimal bureaucracy and significant autonomy. You'll have direct influence over how FDM goes to market and scales.
- Be early: FDM is at a stage where exceptional people can have a disproportionate impact on the company's trajectory.