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About the Role
The Licensing Director, Softlines and Collaborations is responsible for leading the softlines business, securing and managing relationships in softlines categories including apparel, headwear, footwear, bags & accessories, soft home, and buzzworthy collaborations. This role focuses on driving social and digital headlines and strong consumer engagement. Key responsibilities include developing product category strategies, go-to-market plans, and partnering with Retail Development and Product Development to create near and long-term retail strategies and product roadmaps.
Responsibilities
- Develop annual category strategies, identifying and outlining continuing and new product introductions with licensees.
- Implement quarterly business reviews with partners to ensure objectives are met.
- Develop product launch plans to leverage market opportunities, determining category/product line direction via creative brief.
- Develop comprehensive category growth strategies, including analyzing current business and competitive environment, evaluating product trends, defining positioning within category, and gathering secondary market research.
- Target and analyze potential softlines licensees and collaboration partners, evaluating licensee structure, retail relationships, and product design capabilities.
- Oversee new contract negotiations, ensuring terms meet Licensor requirements and overall business objectives.
- Identify premium and luxury brand partners.
- Partner with licensees in creating annual business plans/reviews, go-to-market plans, and quarterly marketing plans.
- Oversee all contract negotiations for renewals and monitor licensee fulfillment of contractual obligations.
- Budget and forecast sales and royalty revenue.
- Recap quarterly performance, monitoring actual vs. planned performance.
- Prepare and analyze quarterly product sell-through reports.
Requirements
- Significant experience and a demonstrated ability to manage a brand and product line.
- Marketing and/or sales related experience in softlines categories.
- Strong relationships with premium, luxury, and trend-driven brands.
- Knowledge of fashion/home retail, merchandising, licensing/contracts.
- Proven ability to drive change and results through influential leadership skills.
- Demonstrated presentation skills with a persuasive nature.
- Proven ability to effectively manage multiple projects in a dynamic environment.
- Proficiency with MS Word, Excel, and PowerPoint.
Location
- LA
- NYC
Work Type
- Hybrid
Salary/Compensations
- USD 130000 - USD 140000 - yearly
Benefits
- Competitive benefits
- Investment in people and their future
- Supportive work environment
- Corporate culture that welcomes and encourages equal opportunities
About the Company
- WildBrain CPLG is a world-leading entertainment, sport, and brand licensing agency with 20 offices worldwide.
- Since 1972, they have provided partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal, and accounting services.
- They believe that partnerships are about clarity, openness, and trust, and are known for their straightforward approach.
- WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors.
- With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners.
- Their passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands.
- WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment.
Equal Opportunity
- Diversity, Equity, and Inclusion are in our DNA.
- As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world.
- We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain.
- A culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
- We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
- We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job.
- If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying.
- We strongly believe that diverse experience, transferable skills, and passion are key!
- WildBrain accommodates people with disabilities throughout the recruitment and selection process.
- Applicants are encouraged to make their needs known in advance if accommodation is required.