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About the Role

The E-Commerce Retail Media Manager will lead retail media strategy, execution, and performance across key retail media networks, driving sales growth, maximizing advertising ROI, and increasing brand visibility throughout the shopper journey. This role requires hands-on experience with platforms such as Walmart Connect, Roundel, Amazon Ads, and other retail media networks, as well as managing agency partnerships. The ideal candidate brings strong analytical skills, digital marketing expertise, and a deep understanding of eCommerce, shopper marketing, and the CPG industry. As the company's retail media expert, this individual will partner closely with Sales, Marketing, Category Management, Finance, and agency partners to deliver measurable business results.

Responsibilities

Develop and execute annual retail media strategies and investment plans, including budget allocation by customer, brand, and product segment.
Manage retail media campaigns across key platforms including Walmart Connect, Amazon Ads, Roundel, Kroger Precision Marketing, Instacart Ads, and other emerging retail media networks.
Analyze campaign performance against big-picture, sales results, and digital penetration metrics to optimize investments and drive profitable growth.
Own digital shelf visibility by improving search performance, product discoverability, content effectiveness, and conversion across retailer platforms.
Lead a test-and-learn agenda, evaluating new ad formats, targeting strategies, retail media capabilities, and emerging channels – pureplay and omni retailers.
Partner with Marketing to ensure campaigns feature the right products, messaging, and creative assets aligned with brand and business objectives.
Collaborate with Sales on Joint Business Planning and customer growth initiatives, ensuring retail media investments support customer strategies and revenue goals.
Manage relationships with retail media partners and advertising agencies, providing strategic direction, reviewing performance, and identifying optimization opportunities.
Monitor category trends, competitive activity, and retailer innovations to identify opportunities for growth and continuous improvement.
Own creative strategy, briefs and delivery to advertising agency; connect weekly with advertising agency on strategy, performance and results.
Oversee retail media budgets, forecasting, billing & invoice reconciliation, and investment tracking to ensure efficient use of funds.
Develop performance dashboards & KPIs to deliver regular business updates, insights, and strategic recommendations to leadership.
Serve as the internal subject matter expert on retail media, eCommerce advertising, and digital commerce best practices.

Requirements

Bachelors Degree in Marketing, Business or other related fields.
5+ years of experience in Retail Media, eCommerce Marketing, Digital Marketing, Shopper Marketing, or Media Planning.
Minimum of 3 years’ experience working with Walmart Connect, Roundel & Amazon Ads
“Hands on Keys” experience in WMC Ad Center, Amazon Ads or similar highly preferred
Experience within Consumer Packaged Goods (CPG), Food & Beverage, Retail, or eCommerce environments preferred.
Understanding of digital shelf optimization and omnichannel commerce
Strong strategic thinking combined with hands-on execution – able to translate vision into results
Consumer-first mindset with deep understanding of modern family, parenting and snacking behaviors
Analytical and financial acumen
Strong communication and presentation skills

Skills

Retail Media
eCommerce Marketing
Digital Marketing
Shopper Marketing
Media Planning
Walmart Connect
Roundel
Amazon Ads
WMC Ad Center
Digital shelf optimization
Omnichannel commerce
Strategic thinking
Analytical skills
Financial acumen
Communication skills
Presentation skills

Location

Chicago, Illinois area
Remote

Work Type

Remote
Salaried-exempt

Experience Level

5+ years of experience
Minimum of 3 years’ experience

Education Level

Bachelors Degree in Marketing, Business or other related fields.

Salary/Compensations

$90,000 - $125,000

Benefits

Medical coverage
Dental coverage
Vision coverage
Prescription coverage
Life insurance
Long-term disability insurance
Flexible spending account
Health savings account
Paid vacation
Paid holidays
New York State paid sick time
401(k) retirement benefits with 4% company match
Tuition assistance
Opportunities to volunteer and support the local community
Generous maternity/paternity benefits
Take your child’s 1st birthday off
Take your birthday off each year
Baby food coupon program until your child’s 2nd birthday
Service Awards
On-site fitness center
On-site Café
On-site Company Store
A private on-site Mother’s Room to support nursing mothers and pumping needs at work

About the Company

Beech-Nut Nutrition Company is one of America’s leading companies providing nutritious, safe, wholesome foods for babies using real ingredients, gently cooked, with non-GMO, natural or organic ingredients in almost all our products.
Our work is organized around our mission To delight Consumers through honest Goodness in every Bite.
We care deeply about others, the planet, and are empowered to make a difference.
We expect, reward and celebrate strong performance.
Our ambition to grow is underpinned by our four core values Create wow, Everyone Hero, Nourish others, & Take Responsibility.
Our values help us navigate the ever-changing environment in which we operate and ensure we innovate to meet customer needs.

Equal Opportunity

As an Equal Opportunity / Affirmative Action Employer, Beech-Nut Nutrition Company will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, and veteran or disability status.