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About the Role
The Senior Creative Technologist oversees the definition, architecture, and execution of generative AI workflows for creating high-quality creative marketing content. This role bridges creative craft, marketing, generative AI, and production systems, translating briefs into repeatable generation approaches for various content formats. The position involves hands-on prototyping, technical pipeline design, and leading other creative technologists, guiding them in defining requirements, establishing specifications, and ensuring output meets benchmarks. Additionally, the role focuses on developing well-rounded creative technologists with essential soft skills for advertising, such as presentation, collaboration, client relations, self-confidence, and professional communication. The Senior Creative Technologist also serves as a technical lead for special projects involving physical-digital installations, creative computing applications, AR/VR spatial experiences, gaming applications, and real-time 3D environments. This requires proven experience in creative technology, a passion for continuous learning, familiarity with collaborative work and project management, and the ability to identify automation use cases.
Responsibilities
- Act as a mentor and champion for the team’s successes, building confidence, resilience, and professional identity.
- Ensure soft skills are developed throughout the team, including presenting, collaboration, client communication, self-advocacy, and creative problem-solving.
- Foster community among the team and ensure collaboration remains an integral part of the learning process.
- Provide ample time and space through dedicated office hours, 1-to-1s, and other formats for answering questions and supporting individual progress.
- Design structured prompt and reasoning approaches for copy, imagery, video, and multimodal generation.
- Generate playbooks that define inputs, outputs, constraints, guardrails, expected variants, and regeneration behavior.
- Define benchmarking and quality standards for AI-generated content.
- Lead structured experimentation across models, prompting approaches, references, parameters, and workflows.
- Document effective prompt patterns, workflow behavior, model characteristics, examples, and lessons learned.
- Design for continuous improvement based on marketer, reviewer, and production feedback.
- Design the approach for bespoke creative technology projects including physical-digital installations, creative computing applications, AR/VR spatial experiences, mobile and desktop gaming applications, and real-time 3D environments.
- Lead and supervise creative technology contributors, helping project teams define clear technical parameters, architecting systems combining hardware with software, troubleshooting technical failures, and delivering work that meets performance metrics.
- Partner with product managers, technical directors, software engineers, creative directors and other third parties to ensure seamless integration of deliverables.
- Continuously push your own craft, staying current with the latest tools, models, and pipelines across creative technology.
- Contribute to the wider creative technology team's knowledge base through R&D, internal sharing, and thought leadership.
Requirements
- 8+ years of experience working in creative technology, with hands-on delivery across multiple disciplines.
- Proficiency in creative coding.
- Familiarity with the Adobe Creative Suite and workflows.
- Hands-on experience with generative AI tools and an understanding of how to teach others to use them effectively.
- Confident and engaging presenter comfortable in front of classrooms, clients, and senior leadership.
- Strong communication skills with the ability to break down complex technical concepts for non-technical audiences.
- Comfortable in client-facing environments, with the professional awareness to prepare others for those situations.
- A genuine passion for developing others patience, empathy, and the ability to adapt your approach to meet people where they are.
- Experience managing or contributing to multi-disciplinary projects in an agency or creative studio environment.
Skills
- Creative coding
- Adobe Creative Suite
- Generative AI tools
- Presentation
- Collaboration
- Client relations
- Self-confidence
- Professional communication
- Technical pipeline design
- Prompt engineering
- Physical-digital installations
- Creative computing applications
- AR/VR spatial experiences
- Mobile and desktop gaming applications
- Real-time 3D environments
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $100,000—$230,000 USD
Benefits
- Competitive benefits package
About the Company
- WPP Production is the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
- WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Equal Opportunity
- WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.