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About the Role
As the Head of Alliance Sales for the Google Choreograph Partnership, you will lead strategic alliance sales initiatives across North America. This role is pivotal in aligning Choreograph’s advanced data and technology solutions with Google’s platforms to enable breakthrough media and marketing outcomes for clients. You will collaborate cross-functionally to architect innovative solutions, influence go-to-market strategies, and ensure successful partnership activation, ultimately shaping alliance strategy, accelerating revenue growth, and reinforcing Choreograph’s leadership in digital transformation.
Responsibilities
- Develop and execute alliance sales strategies with Google and other strategic partners to drive joint business growth and client impact.
- Build and nurture senior-level relationships with Google, clients, and internal stakeholders to identify and activate new partnership opportunities.
- Lead cross-functional teams to architect and deliver integrated solutions leveraging Choreograph’s data, technology, and media capabilities.
- Influence go-to-market strategies and ensure successful activation of partnership initiatives, including joint marketing, product launches, and client engagements.
- Drive revenue growth by identifying new business opportunities, negotiating partnership agreements, and managing alliance pipelines.
- Represent Choreograph in external forums, industry events, and client meetings as a thought leader in digital strategy and partnership innovation.
- Monitor market trends, competitive landscape, and emerging technologies to inform alliance strategy and maintain Choreograph’s leadership position.
- Collaborate with product, strategy, and client teams to ensure alignment and maximize partnership value.
- Track, report, and communicate partnership performance metrics to senior leadership and stakeholders.
- Foster a culture of collaboration, innovation, and continuous improvement within the alliance sales team.
Requirements
- Extensive experience in alliance sales, partnership management, or business development within digital media, technology, or data-driven marketing organizations.
- Proven track record of building and scaling strategic partnerships with major technology platforms (Google preferred).
- Strong understanding of digital strategy, media planning, and data-driven marketing solutions.
- Exceptional relationship-building, negotiation, and influencing skills at senior executive levels.
- Experience leading cross-functional teams and driving complex partnership initiatives from ideation to execution.
- Ability to navigate ambiguity, evolving requirements, and high-pressure environments with confidence and agility.
- Excellent communication and presentation skills, able to translate complex concepts for diverse audiences.
- Strategic thinker with a results-oriented mindset and strong analytical skills.
- Experience with joint go-to-market strategies, product launches, and partnership activation.
Skills
- Google platforms
- Data products
- Advanced analytics solutions
Location
- North America
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's or Master's degree in Business, Marketing, Technology, or related field
Salary/Compensations
- $125,000—$295,000 USD
Benefits
- Competitive medical, group retirement plans, vision, and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth through its pioneering agentic marketing platform, WPP Open.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Choreograph is WPP’s global data products and technology company, transforming marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
- Choreograph works with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities through the Open Media Studio, an AI-enabled media and data platform.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- WPP Media is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.
- We comply with all applicable federal, state, and local laws governing nondiscrimination in employment.