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About the Role
Senior Planners at Heartbeat are expected to hone skills that will help build on their careers, including mentoring associate planners, building Search best practices documents, and taking on greater responsibility for team and client health. The role involves leading SEM tactical planning, shepherding the creation of media plans/recommendations, developing POVs on SEM industry updates, and increasing client-facing interactions.
Responsibilities
- Provide high-level insights and recommendations on account performance.
- Present ideas and gain consensus and support.
- Explore, conceptualize, and implement new processes and workflows with a high level of energy and initiative.
- Produce insightful client-facing reports via PPT.
- Conduct keyword research and competitive market analysis, presenting findings in informal and formal environments.
- Recommend testing opportunities/optimizations to clients and internal teams.
- Notify the team of industry findings.
- Work with little to no oversight.
- Oversee day-to-day management of paid search accounts.
- Forecast metrics and account performance.
- Engage in team building and leadership.
- Utilize proficiency in Microsoft Excel and PowerPoint.
Requirements
- 3-4 years of experience as a Search Planner.
- Proficiency in keyword research.
- Experience with account restructures.
- Expertise in Microsoft Advertising, Google Ads, and SA360 platforms.
- Refined skills in account optimizations.
- Experience with vendor communication (Google, Microsoft, SA360).
- Experience with budget management (daily, monthly, annually).
- Experience with communication with internal/external stakeholders.
Skills
- Mentoring
- Building Search best practices documents
- SEM tactical planning
- Media plan creation
- Media recommendation development
- Developing POVs on SEM industry updates/changes
- Client interaction
- Keyword research
- Competitive market analysis
- Reporting
- Microsoft Excel
- Microsoft PowerPoint
- Account optimizations
- Vendor communication
- Budget management
- Stakeholder communication
Location
- NYC
- LA
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- USD $60,800.00 - USD $93,600.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Heartbeat is a full-service agency for healthcare Challenger Brands.
- The agency is known for serving up distinctive strategies and differentiating approaches.
- Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and point of care/population health under one roof.
- They price work based on outcomes, not outputs.
- Heartbeat is a culture-first, creative agency recognized by Ad Age and MM&M as one of the “Best Places to Work”.
- Heartbeaters are thinkers and doers with healthcare roots and an appetite for fresh perspectives.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.