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About the Role
As Head of Brand Strategy & Activation, you will play a crucial role in advancing climate neutrality by developing a comprehensive brand strategy, positioning Thermondo as a leading clean-tech company, and measurably increasing brand awareness and consideration. You will manage the brand budget, lead and inspire the brand and content team, and drive data-informed brand management using tracking, funnel KPIs, and market analysis. Additionally, you will shape the 360° brand ecosystem across all touchpoints, including AI-driven processes, and act as a strategic interface with senior leadership and external partners.
Responsibilities
- Develop a holistic brand strategy for Thermondo, positioning it as a leading clean-tech company for home electrification.
- Increase aided brand awareness and consideration measurably.
- Manage the entire brand budget across all scenarios, from organic/PR initiatives to national multi-million campaigns (including TV, sports sponsorship, and video production).
- Lead and inspire the brand and content team, building a strong brand organization.
- Utilize brand tracking, funnel KPIs, and market analysis for data-driven brand management and strategic decisions.
- Shape the 360° brand ecosystem across all touchpoints (social media, PR, merchandise, corporate design).
- Drive the development of AI-powered brand processes.
- Act as a strategic leader at the interface with VP Brand, C-Level, Legal & Public Affairs, and external agency partners.
Requirements
- Completed degree in Marketing, Business Administration, or Communications.
- Several years of in-depth leadership experience in strategic brand management on the company side, ideally in a hypergrowth environment.
- Proven track record in building national brands, including creative low-budget/guerrilla approaches and end-to-end management of large media budgets (video, sponsorship, agency management).
- Combination of strong understanding of brand KPIs, funnel analysis, and attribution with excellent sense for design, storytelling, and brand craftsmanship.
- Experience in dynamic, high-growth environments (start-ups, scale-ups, challenger brands) with high ambiguity tolerance, resilience, and assertiveness.
- Practical experience in actively designing and integrating AI tools into brand processes (e.g., Claude, Langdock).
- Strong leadership personality with empathy and clarity, enjoying team development and acting as a brand ambassador.
- Native-level German (C2) and fluent English (C1).
Skills
- Brand Strategy
- Brand Activation
- Campaign Management
- Budget Management
- Team Leadership
- Data Analysis
- Market Analysis
- AI Tools
- Brand Ecosystem Development
- Cross-functional Collaboration
- Storytelling
- Design Sensibility
Location
- Berlin
Work Type
- Hybrid
- Full-time
Experience Level
- Leadership experience
- Several years of experience
Education Level
- Completed degree (Marketing, Business Administration, Communications)
Salary/Compensations
- Starting from €85,000
Benefits
- Job with purpose and clear vision
- Opportunity to shape a leading CleanTech company
- Inclusive company culture
- Modern office in Berlin-Kreuzberg with a roof terrace
- Dog-friendly office
- Flexible work from mobile office (up to 3 days/week)
- Monthly company events (Lunch & Learn, Drinks & Action)
- Continuous learning and development opportunities
- Permanent employment contract
- Enhanced employer contribution to company pension plan (bAV) and occupational disability insurance (BUV) of 20%
- JobRad (company bike program)
- FINN JobAuto leasing for personal electric cars
- Corporate Benefits (discounts with over 100 partners)
- 30 days of vacation
- Subsidized Urban Sports membership
- Access to nilo.health for mental health support
About the Company
- Thermondo is a leading CleanTech company in Germany focused on electrifying homes to achieve climate neutrality.
- The company believes that homes can be electrified, intelligent, efficient, independent, and climate-neutral.
- Thermondo aims to make climate-neutral living accessible, affordable, and simple for everyone.
- The company is driven by the mission to enable climate-neutral living for millions of homes, one home at a time.
Equal Opportunity
- Every application is welcome regardless of gender, nationality, ethnic and social origin, religion, belief, disability, age, sexual orientation or identity.
- We are convinced that every person is valuable and deserves a fair chance.