Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Marketing Communications Director role.

Rezi rewrites your resume against American Heart Association's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Marketing Communications Director posting at American Heart Association — free, in seconds.

About the Role

The Marketing Communications Director in Austin, TX will focus on developing and implementing communications and marketing plans that promote the American Heart Association’s strategic priorities, events, and cause initiatives. This role reports to the Executive Director.

Responsibilities

Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news, and cause initiatives.
Writes, distributes, and pitches news releases and other supporting media materials to local traditional and non-traditional media.
Secures media sponsorships for local events and priority initiatives, as appropriate.
Implements awareness campaigns around heart and stroke-related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns.
Works with staff to ensure that national branding guidelines are followed.
Develops and implements communications plans for sponsor-funded activations.
Coordinates and implements communications plans in conjunction with strategic alliances.
Identifies, secures, and media trains local spokespersons.
Provides marketing and communications support for development and fundraising events and activations, as appropriate.
Identifies human interest stories for media coverage, social media posts, internal and external communications channels, and event integration.
Tracks all media coverage via a media tracking system and manages a spokesperson database.
Works with video production companies to produce videos for events, social media, and other marketing communications resources.
Works with photographers to produce photography for events, social media, and other marketing and communications resources.
Develops and implements media events, as appropriate.
Works to place Public Service Announcements (PSA) locally.
Works with the Region’s VP of Communications and Marketing to manage local crises or sensitive issues.
Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate.
Works with executive director and team to manage local paid advertising projects.
Manages and implements other projects as identified by the executive director.

Requirements

Bachelor's degree in communications, marketing, public relations, journalism or related field, or equivalent experience.
Requires a minimum of 3 years of work experience in communications, social media, public relations, and journalism, or any equivalent combination of training and work experience.
Experience applying the principles and practices of communications and marketing to the non-profit environment.
Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
Experience with crisis communications and sensitive issues.
Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print, and general business writing.
Working knowledge of news media operations, newsgathering, and technology.
Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoint, and spreadsheets.
Ability to do daily local travel approximately 70%; requires access to reliable transportation at all times on an immediate basis.
Intermediate knowledge and experience using Canva preferred.

Skills

Communications
Marketing
Social Media
Public Relations
Journalism
Speech writing
News writing for broadcast and print
General business writing
News media operations
Newsgathering
Microsoft Office
Canva

Location

Austin, TX

Work Type

Office-based
Hybrid schedule

Experience Level

Minimum of 3 years of work experience

Education Level

Bachelor's degree in communications, marketing, public relations, journalism or related field, or equivalent experience.

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Retirement program with employer match and automatic contribution
Employee assistance program
Employee wellness program
Telemedicine and medical consultation
Paid Time Off (PTO) at a minimum of 16 days per year
12 paid holidays off each year
Tuition Assistance

About the Company

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

Equal Opportunity

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities