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About the Role
We are seeking an Associate Director of Paid Search to lead search strategy, execution, and growth across our client portfolio. This senior, client-facing leadership role requires deep, hands-on paid search expertise built over a decade of experience, including work on both agency and platform/vendor sides (Google or Microsoft). The individual will own paid search performance and strategy for a book of business, be accountable for its tied revenue, and actively contribute to its growth through client retention, upsell, and new business support.
Responsibilities
- Own and evolve paid search strategy across assigned client accounts, ensuring alignment with broader marketing and business objectives.
- Serve as the senior search point of contact for clients, presenting strategy, performance, and recommendations directly to client stakeholders.
- Translate platform-level trends into actionable strategic recommendations for clients.
- Partner cross-functionally with integrated, paid social, programmatic and product teams to ensure integrated, full-funnel media strategies.
- Lead paid search campaign planning, budget allocation, and channel strategy across search accounts.
- Oversee campaign build, QA, and activation, ensuring accuracy and adherence to best practices.
- Stay ahead of platform betas, product releases, and policy changes across Google Ads and Microsoft Ads, and proactively bring relevant opportunities to clients.
- Direct ongoing campaign optimization, including bidding strategy, audience/keyword strategy, and creative/ad copy testing.
- Own performance reporting and analysis, delivering clear, insight-driven readouts.
- Lead test-and-learn agendas to continuously improve performance and prove impact.
- Ensure measurement infrastructure is set up correctly and audited regularly for accuracy.
- Build scalable processes, playbooks, and best practices to standardize search execution.
- Own growth of your book of business, proactively identifying opportunities to expand scope, budget, and services within existing client relationships.
- Be accountable for revenue goals tied to your book of business.
- Support new business efforts, including contributing search strategy and POVs to pitches and RFPs.
- Build strong, trust-based client relationships that lead to renewals, referrals, and organic growth.
- Track and report on book-of-business health, including revenue, retention, and growth metrics.
Requirements
- Tenure in hands-on, consistent paid search management experience.
- Experience on both the agency side and the vendor/platform side at either Google (Google Ads) or Microsoft (Microsoft Advertising).
- Proven track record managing multi-million-dollar search budgets across complex, multi-brand or multi-client portfolios.
- Demonstrated experience leading and developing a team.
- Proven accountability for revenue goals within a book of business, not just campaign performance.
- Strong track record of growing client relationships and revenue.
- Excellent client-facing communication and presentation skills, with experience presenting to senior stakeholders.
- Strategic thinker who can also go deep into platform execution when needed.
Skills
- Paid search strategy
- Paid search execution
- Google Ads
- Microsoft Ads
- Google Analytics
- Search Ads 360
- Bid management tools
- Reporting tools
- Client relationship management
- Team leadership
- Revenue growth
- Strategic thinking
- Platform execution
Location
- Remote
Work Type
- Full-time
Experience Level
- Associate Director
- Senior
- Decade of experience
Salary/Compensations
- $145,000 - $175,000 semi monthly
- $180,000 - $260,000 semi monthly
Benefits
- Competitive salary
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- Generous vacation days
- Company holidays
- Sick days
- Summer Fridays
- Pre-taxed commuter benefits
- 16 weeks of paid parental leave
- Equity
- Company incentives
About the Company
- Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market.
- We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
- We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation.
- By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.
- Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits.
- Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.
Equal Opportunity
- Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices.
- All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications.
- All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status.