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About the Role
We are looking for an experienced Product Marketing Manager to help shape and deliver product marketing across WGSN Group, including WGSN and IWSR. This is a strategic and hands-on role where you will connect product development with customer and commercial needs, helping customers understand the value of our products, enabling successful launches and increasing adoption, retention and long-term customer value. You will be expected to work autonomously, bring clarity to complex products, anticipate gaps and drive projects forward.
Responsibilities
- Own the group product marketing calendar, aligning internal and external communications and promotional activity with the WGSN and IWSR product roadmaps.
- Develop and deliver proportionate go-to-market plans for product launches, releases and enhancements, determining the right audiences, messaging, channels and level of promotion.
- Ideate and manage how the product roadmaps are communicated to customers, demonstrating the ongoing value of their subscription and supporting retention.
- Coordinate activity across teams, anticipating dependencies, risks and gaps to ensure launches are delivered effectively.
- Develop launch plans, messaging frameworks, sales presentations, battlecards, FAQs, campaigns and other market-facing assets supporting product launches and commercial conversations.
- Translate complex product features, capabilities and data into clear, compelling customer benefits.
- Establish and continually refine product positioning, value propositions, messaging frameworks and product narratives across both brands.
- Develop and maintain customer personas to strengthen how we attract, engage and retain customers.
- Work closely with Commercial and Sales Enablement teams to understand their needs and equip them to communicate product value confidently and consistently.
- Identify opportunities to increase product awareness, adoption, engagement and return usage.
- Use customer feedback and behavioural data to identify barriers to adoption and recommend targeted product marketing interventions.
- Develop and manage the WGSN customer Knowledge Centre, ensuring customers can access timely, relevant support and derive maximum value from our products.
- Define measures of success and evaluate the effectiveness of launches, campaigns and sales enablement materials to continually improve their quality and impact.
Requirements
- Significant experience in B2B product marketing, ideally within a subscription, data, intelligence or SaaS environment.
- A strong track record of launching products and go-to-market activity across multiple products or markets.
- Experience developing positioning, value propositions, messaging and personas.
- The ability to translate complex products, data and capabilities into simple, compelling customer benefits.
- Strong commercial awareness and a clear understanding of how product marketing contributes to acquisition, adoption, retention and growth.
- Excellent written and verbal communication skills, with a high level of accuracy.
- The confidence to build relationships, ask the right questions and challenge constructively across teams and levels of seniority.
- Strong organisational skills and the ability to manage multiple priorities while maintaining momentum and attention to detail.
- A proactive, self-starting approach, with the judgment to anticipate gaps and take accountability for outcomes.
Skills
- Product marketing
- Go-to-market strategy
- Messaging frameworks
- Sales enablement
- Customer personas
- Data analysis
- Communication
- Organization
- Project management
Location
- London, UK
Work Type
- On-site
- Hybrid
- Agile working arrangements
Experience Level
- Experienced
Benefits
- 25 days of holiday per year (with an option to buy/sell up to 5 days)
- Pension
- Life Assurance
- Income Protection
- Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
- Employee assistance programme
- Season ticket loans
- Cycle to work scheme
- Volunteering opportunities
- Charitable giving options
- Learning and development opportunities
About the Company
- WGSN is the global authority on consumer trend forecasting.
- We help brands around the world create the right products at the right time for tomorrow’s consumer.
- Our values include being Everywhere, Future Focused, and Rigorous.
- We foster an inclusive culture where people can be themselves and thrive, valuing diversity of ideas, strengths, and perspectives.
- We are committed to supporting the environment and sustainability, striving to be net zero by 2030.
- Recognising great performance is a key part of our culture through Awards schemes.
- We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements.
- We do not offer full remote working.
Equal Opportunity
- We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.